Saturday, April 23, 2016

TechIsland 3.0 equips MSMEs for Digital Transformation


On its third year, TechIsland's theme centers on overcoming challenges, embracing change and conquering opportunities. It aims to empower MSMEs to solve real life business challenges through technology.
This year's  TechIsland 3.0   encourages MSMEs to use digital technology to  establish more web presence aimed at expanding their market reach.

It took a while but the all-digital future we've heard so much about is now the new frontier. Technology revolution is moving at exponential way. With so much information available on the Web, there’s a bigger chance for businesses to reach potential customers. Tech mobility helps entrepreneurs geographically challenged go online. Now, it is easier to find out who are clicking what, how long they spend on a site, and the type of products/services they are interested in by just checking analytics reports.

Everything is about WIFI and data, and it changes the way we do business. There are about 119 million mobile subscribers locally. This figure increases at 4% annual growth in direct proportion to the 28% growth in mobile data. 50 million of the total 119 mobile subscribers in the Philippines are active online. And among these 50 million netizens, there are 24 million people who look for products via the internet plus another 21 million make online purchases.

These number shows how big the digital market is. Just imagine where this goes in the future! Online presence will get your company or business noticed on a global scale. Engaging this huge market is the way to go to maximize earning capabilities of businesses.



The digital conference line-up of plenary speakers included PLDT EVP, Head of EICB and ePLDT CEO Eric R. Alberto, DENTSU Jayme Syfu Chief Executive Officer and “Chairmom” Merlee Jayme, PLDT Chief Strategy Officer Winston Damarillo, and Uber Manila General Manager Laurence Cua.



Tech Island 3.0  talk series began with ePLDT CEO Eric R. Alberto.  He shared his experiences on how  he successfully led PLDT Group’s Enterprise to annual revenue of 65 billion pesos. DENTSU Jayme Syfu’s ‘chairmom’ and chief executive and one of the Philippine advertising industry’s most renowned practitioners, Merlee Jayme tackled the digital marketing trends that really help in the growth of different businesses around the globe. She also discussed about how the modern digital landscape has brought enormous success to companies worldwide.

Following these, was PLDT Chief Strategy Officer Winston Damarillo who presented strategies offered to MSMEs that would help them migrate into digital.

Laurence Cua, Uber Manila's  General Manager,  led the  discussion  on the present traffic problems most MSMEs are facing and how  digital technology can be applied to solve it. He talked about the development of Carpooling and its integration into the Uber system.

The newly-established Facebook Philippines tackled digital exploration and how Facebook has evolved to become a useful tool for  MSMEs. Alfredo Tan, Facebook Canada Group Director of Global Marketing Solutions and Facebook Philippines Interim Country Director also talked on digital trends that are designed to help businesses jumpstart their journey in the digital world.

There were amazing solutions launched during the event as part of the goal to help MSMEs. Among these was the Market Builder, a do-it-yourself campaign trigger which enables the enterprises to engage customers who are  located nearby. This technology enables businesses to send  notifications, announcements and advertisements to customers around the store area.

After the series of talks, there were breakout sessions in 4 categories designed to target  specific areas of the organization.  These were:

The CAPTAIN: CEO and BUSINESS OWNER

It focuses on taking your business beyond the map through digital. It enables participarts to explore uncharted digital territories in the ever-expanding global market.

 The NAVIGATOR:  SALES and MARKETING

 It highlights digital trends and market activations. Participants get in-depth information on the latest trends in go-to-market activations and take on the newest technology tools that will help them reach greater heights.

The TRADER: FINANCE and PROCUREMENT

 Delegates learn about  efficient streamlining systems and on maximizing resources.

 The ENGINEER: OPERATION and I.T.

Participants get the latest on software security.  They learn how to  smooth-sail their operations and how to gear it up to become the next game changers.

TechIsland will continue to bring relevant technologies and solutions to the MSME sector for the coming years according to Mr. Eric R. Alberto. “We are committed to allocate resources and use all frequencies and technologies available to maximize profit for the MSMEs”.

Locsin added, "We've already established that digital is here and it is here to stay.  Now that everyone is on it, it's time to challenge the standard business mindset and give  MSMEs a new perspective in managing their businesses, capturing and expanding their markets and handling competition.  Online is where the action is, and we're giving MSMEs the tools to survive in the digital arena."


Wednesday, April 20, 2016

Jolly Crispy Flavored Fries gets a Tasty Update

Jollibee launched its new Crispy Flavored Fries for a more tasty, filling snacks! And we were there to withness the introduction of its new super cheese and sour cream flavors.



Jolly Flavorventures

Our fun activity started by signing up for either #teamsupercheese or #teamsourcream. The two flavors were represented by two teams in one adventure-filled day with Jollibee.



Ric Padilla, Curt Dizon, and Simon Greatwich plus Youtube personalities Wil Dasovich and Janina Vela joined in the competing teams led by Loyola Meralco sparks FC players James and Phil Younghusband.



The first three hurdles required physical acumen and stamina as #teamsupercheese and #teamsourcream competed with each other at the FRIEStacle Course. The culminating activity   was assembling the Jolly Crispy Flavored Fries puzzle. In the end, #teamsourcream led by James Younghusband, outwitted #teamsupercheese and was declared champion.




Two flavors, Two Teams


Super Cheese is an overload of cheese varieties for an enhanced potato fries. It's cheesy haven in every bite of golden, crispy potato fries. Sour cream, on the other hand is perfect for those who crave zing in cream and hints of onion flavor.



“For years, friends have enjoyed memorable bonding moments over their favorite Jolly Crispy Fries. Today, we add flavor to your barkada experience with the new Jolly Crispy Flavored Fries. Coming in two exciting flavors—in zesty Super Cheese and delicious Sour Cream,” said Jollibee Senior Marketing Manager Kay Segismundo. “These new exciting twists to your favorite Jolly Crispy Fries are now available in Luzon and will be available in Visayas and Mindanao by April 25.”
No matter how you decide to enjoy your fries, its perfectly fried fries-- crispy on the outside but soft on the inside -- gives that ultimate smackdown.

Jolly crispy flavored fries are available in Jollibee stores nationwide for P40 for reg size, P65 for large and jumbo size for P 80. Beat the heat with summer ready jolly crispy flavored fries + jollibee float combo starting at P65.



Try the Jolly Crispy Flavored Fries now at your favorite Jollibee branch!

Sunday, April 17, 2016

Great Selfies each time with Oppo F1 Plus



The beefed up version of its recent, camera focused F1 has finally launched in the Philippines. Oppo F1 Plus phone is a "selfie expert" because of its whopping 16MP front facing camera.

Oppo F1 Plus Android smart capacity features 3G, 5.5″ AMOLED display with 4th Generation Gorilla Glass, 64GB storage, 4GB of RAM and the P 21,990 price point are all extremely pleasing to see.



Perfect Shot Anytime, Anywhere

Four times more sensitive than standard cameras, the F1 Plus’ Hi-Light Camera excels in low-light, back-lit, and night-time photography. The camera also offers twice the dynamic range of cameras without the Hi-Light technology and captures photos with four times less noise.

Selfies will always turn out bright and clear regardless of the time of the day because of the F1 Plus’ unique sensor technology and wide f/2.0 aperture lens,” according to Marton Barcza, OPPO’s product expert. “The F1 Plus also has the highest front camera resolution in the market.”

The phone comes with the new Selfie Panorama and Beautify 4.0 features and the front-facing Screen Flash. Its custom-built sensor arranges pixels in a unique pattern to create clear and bright photos that are strikingly rich in color.



Sarah Geronimo, OPPO Philippines’ brand ambassador, said all these camera features allow users to “get the perfect shot on the first snap, anywhere and anytime.”

By highlighting the user’s best facial features and minimizing flaws, its Beautify 4.0 beautification application produces natural-looking photos. “You’ll never take bad selfies again thanks to Beautify 4.0, which acts like your own styling team,” Geronimo said.

Fast, Light and Elegant

The smartphone has an elegant frame that fits style-minded users. “lt not only takes great selfies and groupies, it’s a fashion statement, too,” Geronimo pointed out.

“When we designed the F1 Plus, we wanted to create a light, thin, and comfortable device, so O-fans could effortlessly carry the smartphone and take photos anywhere they want,” Barcza said. “The frame went through 68 polishing processes before we finally attained what we believe is the perfect grip for a smartphone.”

Oppo F1 Plus is the first to feature the all-new ColorOS 3.0 which gyarantees increased efficiency and speed. It is also OPPO's first phone to use front-facing fingerprint recognition which makes phone unlocking faster and easier in just 0.2 seconds.


Oppo F1 Plus is available for pre-order nationwide until April 29, 2016 with a down payment of P1,000. Purchase comes with a free OPPO selfie stick when you pick it up starting April 30, 2016.
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