Tuesday, October 2, 2012

Brooks forges partnership with SRI


In a media briefing last September 27, Rodolfo D. Claudio (Sports Resources Inc. President) and Toby Claudio (RUNNR / Toby's Sports President) expressed confidence in the Brooks brand and looks forward to getting a big chunk of the Philippine market with the increase in number of running enthusiasts. “Brooks Sports Inc. and SRI are a perfect fit in that they share the same passion for fitness and running both as a sport and a hobby,” shares SRI President. “SRI’s proficiency and reliability has made it the top choice of the best foreign brands like Brook Sports that wish to expand via the Philippines”.

Brooks has long been one of the top brands being sold in both RUNNR and Toby's Sports stores. And Brooks Philippine Concept Store is the first in Southeast Asia and second in the Asian region.
A leading running company founded in 1914, Brooks Sports Inc., sees a major impact in Southeast Asia by partnering with the distribution arms of the the Quorum Group of Companies (QGC). 

Brooks Asia Pacific Brand Development Manager for Southeast Asia, Steve Ave, is confident that Brooks expansion in Asia through Philippines' first running concept store will be a milestone move towards increasing its international market share. Brooks Sports forges partnership with SRI in its bid to becoming a $1 Billion brand.
Steve Ave defines Brooks Sports as a handy company for anything and everything related to the running.

Steve Ave relates that BROOKS is a green company that is constantly on the lookout for sustainable solutions.  BROOKS produces innovative shoe products that are biodegrable in 20 years.
37.5 percent of specialty running store proprietors preferred Brooks three times over the next leading brand when they run, according to the Leisure Trends 2011 Run Specialty Distribution Study. To add, Brooks products coveted honors and citations from various organizations which include “Vendor of the Year” award from the Independent Running Retailer Association (IRRA) based on product consistency, customer service excellence, and retailer profitability criteria. Brooks Adrenaline GTS won “Shoe of the Year” from IRRA as well.

In Fleet Feet Sports' annual National Franchise Conference, it named Brooks as “2011 Supplier of the Year” Fleet Feet even cited that Brooks became the first brand to log more than $20 million in sales across its 90-store franchise network last year. At present, Brooks is on its all-time high with its global backlog up 45 percent.

Sunday, September 30, 2012

Fanny Serrano launches Novuhair Topical Scalp Lotions TV Commercial

Last September 27, 2012 press and media practitioners were invited to witness the unveiling of Fanny Serrano's new TV commercial at the City Best Restaurant in a move to champion the hair fall solution that helped keep his hair from falling.
Well-known as the make-up artist to the stars, Fanny Serrano has long been a Novuhair product user before becoming its endorser. Novuhair Topical Scalp Lotion is the only hair care product for Fanny that lived up to its promise. Fanny reminisced that fateful day when he came across Novuhair Topical Scalp Lotion on the hopes that his excessive hair loss ordeal would soon come to an end. Lo and behold, Fanny noticed positive changes on his scalp in just two weeks of using the product.
Growth of new fine baby hairs were evident! After a number of let-downs and disappointments from using expensive hair loss remedying topical ointments and other organic hair loss products, Fanny finally found a breakthrough product!
Fanny was estatic about Novuhair that he decided to get in touch with the company behind Novuhair, Nutramedica. Both two parties then joined hands in two week's time and collaborated to disseminate nature's true answer to hair loss. From then on, Fanny’s advocacy on remedying hair loss took on a full spin.

The release of Novuhair Topical Scalp Lotion’s newest TV commercial takes Novuhair one step higher after a year-long marketing campaign. On the TVC,  you will see Fanny type away on his laptop as he explains the science behind Novuhair’s magic. Said clip shows the hair care expert's  testimony. “Sa tindi ng ang bonding naming nito, itataya ko ang pangalan ko,” Fanny shares.  Novuhair Topical Scalp Lotion, nature’s answer to hair loss, is one that actually works for the beauty icon that he is willing to put my name on the line for it so that others may benefit from its hair loss remedying magic.

Novuhair is available at all Mercury Drug, Watson's, Rose Pharmacy, South Star, Manson, NCCC (Davao and Palawan), and Cory Quirino World of Wellness Stores nationwide.  You may also get it online at www.regaloservice.com.

Call 413-6570 or 0922-883-0575 for more information or visit the website www.novuhair.com
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