Wednesday, April 18, 2018

DOT holds media launch of Buhay Carinderia Redefined



Food is a necessity and a vital life activity. I usually head out to carinderias when I am craving for homegrown food or regional deldelicacies. Having meals in a carinderia is the best way to experience eating genuine Filipino dishes to me.

Carinderia is a local eatery that sells and serves home cooked Filipino viands. The affordable home-cooked specialties they serve have become an integral part of our culinary and social identity. Most Carinderia owners are people who love to cook dishes for their family. Carinderias are the closest to what one gets at Filipino homes, where great recipes are handed down through generations.


Carinderia owners make it a point to showcase their cooking expertise through creation of locally made dishes at a very low price, in order for them to earn a little for their living. This is the reason why Carinderias are guaranteed to sell genuine home cooked meals. for everyone. They try to expand their cooking services to their clients and their family members as well.




Now, these home-cooked specialties from local eateries will be this year’s highlight for the biggest Philippine culinary event called Buhay Carinderia.



Marylindbert International, Inc. acknowledges the vital role of carinderias play in Filipino’s culture and customs, that it initiated a unique advocacy called Carinderia Fiesta in 2011 (later renamed Buhay Carinderia) to help improve the carinderia’s image, help the entrepreneurs behind them present their unique style of cooking to a wider audience.

The 6th staging of the event, “Buhay Carinderia… Redefined” is supported for the first time by the Tourism Promotions Board (TPB) of the Department of Tourism, as its Sole Presentor.  The latest leg  is scheduled to scour the whole country in search for the best of the best in our culinary scene.

Erwan Heussaff as Content Creator

When restaurant and bar investor,  Erwan Heussaff opened a pop-up carinderia for one day last year to promote his newest online game, the organizers of this year’s ”Buhay Carinderia…Redefined” immediately knew whom to tap as their Content Creator.


His blog ”thefatkidinside” has been viewed by millions since 2011, his Facebook page has about 1 million likes, 1.14 million followers on Twitter, half a million subscribers on youtube and 1,9 million more on lnstagram.


But more than his online popularity, Erwan has long been an advocate of healthy and affordable eating, his recent crusade where he came up with a P150/day meal plan, to prove that if you eat local, you don’t need to break the bank, only endeared him to more Filipinos. He also recently produced a show, called Origins, which is all about 8 different provincial areas in the Philippines.

He clearly represents the ’Buhay Carinderia…Redefined’ advocacy: to focus and understand the history of local dishes; to popularize the use of natural and native ingredients; and to accentuate Filpino home-cooked flavours,” explains Linda Legaspi, organizer of the annually-held event.

Erwan Heusaff said, “I may not be a Filipino food expert yet, there are so many dishes that i still need to discover, but l’m curious to keep learning and I am a staunch advocate of our culinary culture.”

Food Tour Around the Country

First to be visited will be the areas of Northern Luzon-15 provinces that comprise Regions 1 and 2 as well as the Cordillera Administrative Region. “From these cities and towns we will identify the best dishes, the individuals that prepared them, and the carinderias where they work for,” relates Legaspi.

Eventually, all  these local culinary experts will gather at Vigan Convention Center from June 28 to 29 to share their talent to everyone and interact with chosen students of the area-through mentoring partnership in order to  pass on their skills and experiences to enthusiasts. The respective region’s best practices will be shared as well as discussions on availability of local ingredients.

“During this two-day exposition to showcase all the surrounding provinces’ culinary gems, we will also be searching for young individuals who will become our Philippine Tourism Millennial Ambassadors. They should be able to enlighten everyone of their town’s (or city’s) deep and multi-cultural food history,” says Legaspi.

This same framework will be followed as “Buhay Carinderia… Redefined” explores Central Luzon (particularly Pampanga, regarded as one of the culinary capitals of the Philippines) area, the Bicol region, the Visayas region (Regions 6, 7 and 8 and finally, the Mindanao region (Regions 9, 10, 11, 12, and 13).  Similar to  Vigan, there will also be a culminating 2-day event in San Fernando, Pampanga; in Naga; in Cebu; and finally in Davao City.


“To cap off this nine-month-long culinary journey all over the Philippines, ’Buhay Carinderia… Redefined’ will stage its biggest culinary exposition in November where all the regional bests under one roof will be showcased. There will be exchange of knowledge and with the experts and most successful personalities we will invite, we will be honing if not refine previously undiscovered talents from the audience,” believes Legaspi.

Legaspi also explains that as its proponent, ”Buhay Carinderia… Redefined” is convinced that food plays a key part of all cultures, a major element of global intangible heritage and an increasingly important attraction for tourists. “The linkages between food and tourism also provide a platform for national but also regional economic development. These days anyone could notice the focus of many tourists has changed from the classic ‘must see’ physical sights such as natural wonders or monuments towards a ’must-experience’ imperative to consume intangible expressions of culture.”

Legaspi explains that there’s a real pride in each of the town or city visited. ”Not only of the community’s rich agricultural heritage, but of the many recipes linked to it. And based on what we have seen so far, with the help of the TPB and the city’s or town’s ongoing appetite for celebrating its culinary roots, the future is bound to be just as delicious.”



Tuesday, April 17, 2018

Stay hydrated with Banahaw Spring Purified Water



The famed mystic Mount Banahaw that straddles Laguna and Quezon serves as a watershed for the its plains as natural springs and waterfalls flow out from the mountain.



Now you too can benefit from its mineral-rich water as the same water source now made available in the market as Banahaw Spring Purified Water.

The Filipino-owned company Philippine Bottling Beverage (PBB) officially launched Banahaw Spring Purified Water in a media event on April 16,2018 at the Manila Private House in BGC.

Drinking spring water is a good choice because of its health benefits. Natural spring water are known to contain a level of minerals needed by the body.

It took three years of research and testing for Banahaw Spring Purified Water to be released to the local market because PBB got only the best European technologies in producing the country's first purified water to have been named after its source. Their fully-automated facility at the foot of Mount Banahaw in San Pablo, Laguna preserves the essential natural qualities of the mountain waTer.

As PBB upholds international standards and quality in its production process, it also takes care of the Mount Banahaw rural community by advocating strict compliance to environmental standards in its operation.


Lastly, the company boasts that their non-slip, ergonomically-designed water containers are all BPA free, part of their efforts to keep their company environment friendly.

"Water sustainability is the most significant aspect of our business...Beyond careful usage of water, we are putting in place measures that are geared towards protecting forests that nurture groundwater and contribute to the healthy circulation of water in nature," shared Thor Jourdan Mutuc, PBB's Business Development Manager.

Banahaw Spring Purified Water is available in 350ml, 500ml, and one liter bottles.

Do visit thepbb.com for more information on Banahaw Spring Purified Water.

Sunday, April 15, 2018

Anne Curtis introduced as Shopee Ambassador at the 5.5 Shopee Super Sale Launch

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan,   starts 2018 with a string of  promotions aimed at elevating   the shopping experience of its customers.

The  biggest mid-year online sale in the Philippines,  5.5 Shopee Super Sale kicked off alongside the introduction of  first brand ambassador Anne Curtis and the TVC  debut.


“We are thrilled to announce Anne as Shopee Philippines’ first official brand ambassador and to have her join us in kick-starting the biggest mid-year online sale in the Philippines. Her friendly, fun and sociable personality best represents Shopee’s brand positioning as the leading online shopping platform, especially among millennials. In addition to being the face of Shopee, and the upcoming 5.5 Shopee Super Sale, Anne will also be starring in our first ever television commercial,” said Terence Pang, Chief Operating Officer of Shopee.

“I am always on the move because of my busy schedule. Shopee makes it so convenient for me to do all my online shopping on my phone. Shopee has grown tremendously over the past few years, and I am excited to be part of the Shopee family. As brand ambassador for Shopee Philippines, I look forward to more exciting campaigns and events to come,” said Curtis.






5.5 Shopee Super Sale campaign  runs from April 13 leading up to the mega 24-hour shopping fiesta on May 5. The campaign will feature massive promotions including P55 deals, daily in-app vouchers and surprises, as well as discounts up to 90% off across a wide range of categories.

Fans of Anne Curtis can also look forward to the “Anne’s Top Picks” collection and giveaways featuring Shopee merchandise autographed by the celebrity.  Additionally, Anne will be launching her own cosmetics line on Shopee.

To celebrate the launch of the BLK Cosmetics Official Shop, Anne will be giving away a limited edition autographed mirror to the first 100 customers, with a minimum spend of 1,000 pesos.

Users can also shop exclusive deals from leading brands under the recently launched Shopee Mall; such as Samsung, Coca-Cola, Unilever, Nescafe Dolce Gusto, NIDO® ADVANCED PROTECTUS® 3+, NANKID® OPTIPRO® FOUR, Colgate-Palmolive, AVEENO® Active Naturals®, Belo Essentials, Equal Sweetener, Silverworks, Banana Peel, i2i New York, Unisilver, Faber-Castell, Deuter, Head Racket, Coleman and more.

To start shopping, visit shopee.ph/m/55shopeesupersale.

Download the Shopee app for free on Apple App Store or Google Play Store.

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