Saturday, September 24, 2016

Licealiz spearheads Kilusang Kontra Kuto for Head Lice Awareness Month

As a parent, I'm always on top of the latest trends and news on how to raise a healthy child or tween. But I was caught off guard when my preschool child exhibited symptoms of lice infestation!   She frequently scratches her head and was irritable at bedtime due to unbearable itching. My daughter has become very sensitive to lice bites! Upon close examination, I saw nits on her hair strands. No one in our household has head lice and so I was pretty sure that she got it from one of her classmates.

It seems like Head Lice are a common problem that affect anyone at any age regardless of personal habits. The "kuto" infestations are most common in school-age children. Even Love Añover (a celebrity mom), related her dismay on finding out that her child got infected with head lice by their house helper.

“We were very careful with my daughter’s hygiene and surroundings, so I couldn’t believe it when she started scratching her head. Sure enough, we found head lice! We didn’t think it was possible for my daughter to get head lice given how young she was at the time, but eventually we found out that she got them from our household help. When I was a child, we only used suyod, which was quite inefficient in getting all the lice out. For my daughter, we wanted to try something clinically tested and proven in removing lice. We tried Licealiz head lice treatment shampoo and after two weeks of use, my child was lice-free!” she shared.

It is a good thing that there's an over-the-counter head lice treatment shampoo (Pyrethrin) Licealiz,  formulated by Lamoiyan Corporation. This shampoo is applied to the scalp, left on for 10 minutes and then rinsed off. Often, a second insecticide treatment is recommended after the first application as the life cycle is about seven days from the laying of the eggs to the hatching.

Kilusang Kontra Kuto for Head Lice Awareness Month

With September being Head Lice Prevention Month, Lamoiyan Corporation partnered with the Mother and Child Nurses Association of the Philippines (MCNAP) and  UP Manila College of Public Health, in launching #KilusangKontraKuto campaign that aims to spread awareness about lice infestation prevention and treatment.  The  #KilusangKontraKuto (KKK) health education movement seeks to help local communities  address the problem of  head lice.


“A study by the DepEd in 2009 estimated that 8 million public school students aged 7 to 12 years old* were infested with head lice,” according to Dr. Arlene Bertuso, an entomologist and professor from the UP Manila College of Public Health.

Dr. Bertuso  recommends that parents regularly inspect their children’s hair, as well as the hair of everyone in the household as  the head lice can live for up to 30 days in a human head and that female lice can lay up to 100 eggs in their lifetime.

Once lice have been found, it is necessary that you clean and disinfect hairbrushes, combs, bedding and fabrics that could be contaminated to prevent it from spreading. MCNAP President Balbina Borneo advised, “We have to take action in keeping our households kuto free through simple activities like avoiding sharing of combs, towels and other materials that touch the hair, as lice spreads through physical contact with infested objects. We should regularly replace our beddings and pillowcases to avoid the transfer of lice.”

While a continuous cycle produces more and more lice, itchiness could be the least of a child's worries. Many lice-infected children have experienced being ridiculed and this can result in a lot of emotional distress because many people still mistakenly believe that lice infestations are a sign of poor hygiene.  Worse, the teasing often leads  them to miss school for days at a time.

“Nurses all over the Philippines, especially those assigned in schools, commonly encounter children with kuto,” shared Balbina Borneo, President of the MCNAP. “Because this problem easily affects a huge number of people, I can say that kuto really is a social concern that needs to be addressed by the whole community.”

KKK visits Bagong Nayon I Elementary School

Last September 8, 2016, I joined in fellow moms at the Kilusang Kontra Kuto activity at Bagong Nayon 1 Elementary School in Antipolo. Licealiz Team had set up hair washing stations, where they shampoo three gradeschoolers at a time with Licealiz. Each were given a towel to dry their hair and a fine-toothed comb to get rid of the dead lice and nits to prevent further infestation.

On stage, we joined in parents as KKK Activations ambassador Dr. Maria Michelle Vita debunked lice myths and lectured on how lice spread and how to treat the lice infestation correctly.

Dr. Vita  travels with the Licealiz team and gives lectures to parents of public school students about head lice prevention and treatment.

“We formed the Kilusang Kontra Kuto to help stop the spread of misinformation about kuto and to remove the stigma associated with being infested. Kuto is a public health problem that can be solved with the help of everyone from the community.” explained Dr. Vita.

There’s a lot of misinformation about lice and  #KilusangKontraKuto has  been formed to set the record straight when it comes to head lice diagnosis, treatment and prevention.

This September, Licealiz will continue arranging shampooing programs and activities for public school students all over the country and will also be posting educational materials on head lice and how to fight them in its Facebook page.

Do join in the #KilusangKontraKuto in changing the public’s perception about lice infestation and in disseminating correct information on head lice prevention and treatment.

Visit Licealiz’s Facebook page at for more information.

Friday, September 23, 2016

IEF SUCCESS: Ignite – Empower – Fluorish

When I was younger, I define success as achieving fame, wealth and power. Now that I'm a little wiser, I realize that success is subjective. There is no all-inclusive meaning of success. It is relative to what one sets as goals and not a "one size fits all" definition.

Whine success maybe achieving financial freedom for some, it maybe as simple as celebrating small victories and good health to others. Success may come easy for those born to wealthy parents. On the other hand, it may evolved through years of hard work, learning and practice. The road to success for most people looks uncertain replete with unexpected surprises.

Kristine Marcelo, CEO of IEF Inc. shared that  there are certain circumstances that sometimes hinder your road to success. As the organizer of the upcoming symposium dubbed as “Success: Ignite – Empower – Fluorish”,  IEF will help participants gain success and be  better versions of themselves.

IEF is on a mission to empower more people as they present presents IEF SUCCESS: Ignite – Empower – Fluorish on October 18, 2016 (2-4PM) at the Armed Forces of the Philippines (AFP) Theater located at De Jesus Avenue inside Camp General Emilio Aguinaldo, Quezon City.
The said symposium features Francis Kong, Eric Cruz and Ace Gapuz. Part of proceeds will be for the benefit of World Vision.

Kristine and other guests speakers will share how they overcame obstacles in reaching their individual goals in spite of the many things that stood their way. Francis Kong (The Outstanding Filipino TOFIL award winner 2014)  and these remarkable people have gone through success issues and found the key to ignite inner strength that enabled them to succeed in life and career.

Be inspired and learn the secrets to success by attending the Francis King speaking engagement.  IEF will help you stay focused on your personal goals and keep things in perspective.

A ticket cost  P 1,900.   Contact Paul 0917 859 91 50 for ticket reservations.

Thursday, September 22, 2016

Team Aldub for the all-new Platinum Alpha Mic Karaoke

Platinum Karaoke goes to the Next Level with the launch of its new Platinum Alpha Mic Karaoke last September 22, 2016 at The Peninsula Manila.

It comes with full HD capabilities that promise superb video and high fidelity sound output quality. And being a 24Gb multimedia console, you can store and watch your favorite movies and listen to your well-loved collection of songs. This Smart Karaoke features browsing and surfing the net, and sharing your phone’s display on the big screen, which makes the Alpha Mic Karaoke an all-in-one entertainment package and a major game changer in the karaoke industry!

Platinum Alpha Mic Karaoke is enabled and powered by the Platinum Wi-Fi Dongle and this enables one to access the Internet and mirror one's smartphone through Miracast. It is the first ever karaoke unit that can be bank-powered or via USB port, making it convenient for everyone to enjoy karaoke bonding moments outdoors, in picnics, at the beach or even road trips!

In the same event, Alden Richards and Maine Mendoza were introduced as the newest brand ambassadors of Platinum’s Alpha Mic Karaoke. The formidable ALDUB tandem like the brand, have in them an element of wholesome fun and entertainment with a vibe that’s fresh and pulsating.

“Platinum Karaoke knows that Alden and Maine embody the same personality and vibe of the new Alpha Mic,” quipped Ruth Ana Bautista, Platinum's assistant marketing manager. “Aside from that, both of them are also known to strengthen bonding relationships, having strong ties with their respective families, and attesting that karaoke is a big part of their momentous family bondings.”

And just like the Platinum Alpha Mic Karaoke, ALDUB is a truly a game changer. They are the phenomenal love team that rocked afternoon television’s audience – nothing like anyone has ever seen and experienced before. Their tandem is organic, fresh, believable and full of life. And this is what continuously endears them to their fans.

Truly, Platinum Karaoke is the only choice for Alden Richards and Maine Mendoza. With thousands of songs more than what its competitors provide in the market, top brass sound quality and convenience, and with their array of innovative and revolutionary products made available locally and globally, there is definitely no other choice for these two amazing and inspiring performers.

Platinum Karaoke is available in all leading music stores nationwide. Visit, like The PlatinumKaraoke in Facebook and follow Twitter and Instagram accounts @platinumkaraoke  for more information.

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