Unilever releases Pureit® : the lone water purifier in the market that meets US EPA standards

Press Release

Unilever Philippines has launched its newest and largest water purification brand, Pureit®, starting with the Excella, a unique, non-electric water purifier that converts tap water and even untreated water into guaranteed clean and safe drinking water.

Pureit® Excella uses Unilever proprietary technology to provide safe and clean water. Made with high-quality food-grade plastic, it purifies water in four stages: a 'microfibre mesh', a 'compact carbon trap', a 'germkill processor' and a 'polisher'. The result is clean, drinking water "as safe as boiled water without the hassles of boiling".

Pureit® Excella is the only non-electric water purifier that meets the microbiological safety norms criteria of the US Environmental Protection Agency (EPA), the regulatory body with the most stringent standards for safe drinking water all over the world.

Safe drinking water: a global concern

In developing countries, around 80% of diseases are water borne. According to United Nations (UN) estimates, over 884 million people, including 16 million Filipinos, have no access to clean and safe drinking water.

In 2010, UN declared that “access to safe and clean drinking water and sanitation is a human right essential to the full enjoyment of life” and one of the Millennium Development Goals is to halve, by 2015, the proportion of population without sustainable access to safe drinking water.

In response to this global challenge, Unilever set out to provide access to safe and affordable drinking water to millions of people, through in-home water purification. Unilever technical experts across global research centers in the United Kingdom and India worked with technology partners, government bodies, and scientific and public health institutions to develop Pureit - an effective and affordable solution that provides access to safe, clean drinking water.

Today, Pureit® helps protect more than 45 million lives, and is the world’s largest selling in-home water purifier brand, creating a global footprint across 13 countries including India, Brazil, Mexico, China, Indonesia, Pakistan, Bangladesh, Sri-Lanka, Nigeria and Kenya.

Pureit® in the Philippines

The Department of Health reveals that waterborne diseases remain a severe public health concern with about 4,200 deaths and 770,000 cases of illness each year from water borne diseases. According to a Philippine Human Development report, one in every five households in 24 provinces gets water from unsafe and questionable sources.

This explains why most Filipino households do not trust tap water for drinking. Surveys report that more than 50% of urban Filipino households buy expensive drinking water from water refilling stations. Meanwhile, roughly 20% of urban households boil water taken from the tap, an expensive and risky practice.

“Central to Unilever’s mission to make sustainable living commonplace all over the world, we are launching Pureit® to provide Filipino families with access to guaranteed clean and safe drinking water, as certified by both international and local health institutions like the Department of Health and the Philippine Public Health Association,” said Brian Duruin, Pureit® brand manager.

State-of-the-art purification technology

Pureit® Excella turns potentially dangerous tap water into a fountain of health by purifying water twice, giving users complete germ protection.

The first level of purification consists of three simple yet valuable layers of protection where water initially passes through the Germkill Processor that disinfects the water of almost all bacteria, viruses and germs. Next, it passes through the Advanced Microfiber Mesh that filters out precipitates such as visible and invisible dust and dirt particles, as well as metallic impurities. Lastly, the Carbon Polisher removes pesticides, chlorine, and odor from the water, before it goes to the second level of purification.

The second level purification is performed by the Micro-charged Membrane, which further purifies the water by removing any remaining parasites or bacteria—assuring families of protection against diseases. The end product is clear, fresh, and natural-tasting water that’s free from harmful agents.

As a tabletop device, using Pureit® Excella also eliminates the hassle of buying expensive water from water refilling stations and the associated risk of contamination through unclean containers or storage rooms.

Pureit® Excella is an innovation that addresses one of the biggest technological challenges of the century -– that of making safe water accessible and affordable for millions of people. Pureit® Classic Model has a maximum capacity of 18 liters---a capacity of 9 litres in the top chamber, and another 9 litres in its bottom, transparent chamber. Pureit® Excella provides water at a cost of less than 7 pesos/liter.

Visit www.pureitwater.com for more information.


  1. I badly needed that one.. hahha.. buying Mineral water every week is not practical one I guess.. This one is really cool. ^^


  2. Furthermore, people do not need to turn them on or off. water filter faucet


Post a Comment