Nico Bolzico and Alex Gonzaga faces off in the New Downy Sports' Extreme Freshness Challenge

The world’s best-selling fabric enhancer brand, launched it's newest variant - DOWNY SPORTS last January 30, 2019.

The New Downy Sports is designed to provide active individuals engaged in extreme physical activities the confidence of a long-lasting refreshing scent even on sweaty days. Its new technology removes malodors on clothing. Being the first and only fabric enhancer with 24-hour deodorant protection technology, Downy Sports can give both children and adults the confidence of long-lasting refreshing scent even on their sweaty days.

“The Philippines is a tropical country with high humidity so people tend to sweat a lot, especially when they engage in physical activities and sports. Many complain of the stench in their clothes whenever they sweat. We are confident that with the New Downy Sports’ 24-hour deodorant protection, Filipinos will be assured that they will smell and feel fresh even in extreme sweaty situations in their daily routine", according to Cedric Le Goff, Country Category Leader for Downy Philippines.

To prove that smelling fresh and feeling great can be possible despite prolonged physical activities, Downy Sports held an All Star Freshness Challenge — an afternoon of intense basketball games pitting celebrity-led teams headed by actress and vlogger Alex Gonzaga, as well as soccer player and fitness enthusiast Nico Bolzico. The exhibition game matched a mix of league's finest players joined by other celebrities like Thirdy Ravena, Michele Gumabao, Maricel Laxa - Pangilinan, Kianna Dy, Joanne Villablanca, and Anton del Rosario. Each all-star team was coached by professional basketball stars including LA Tenorio, JC Intal, Asi Taulava, Jeff Chan, Marc Pingris, and Robert Bolick.

Members of each team wore jerseys rinsed with Downy Sports, whose innovative malodor-removing technology is activated by friction. Rubbing the clothes releases perfume bubbles that keep the fabrics smelling fresh all day long.

After hours of intense action, including lay-up matches, a dribbling obstacle course, and a basketball game, the players hung their jerseys in an all-star freshness gallery. The players were astounded that despite the tremendous amount of sweat accumulated from the afternoon of intense action, the jerseys smelled amazingly fresh!

Don’t sweat the small stuff. Make the most of an active lifestyle as you stay fresh and confident with Downy Sports.

Get Downy Sports from all major retailers nationwide, and online via Shopee at Do visit to learn more.