Sunday, October 21, 2018

WWF-Philippines, together with Ayala Malls, and partners launch #AyokoNgPlastik movement

With eight million tons of plastic ending up in oceans every year, the Philippines ranks as the world’s third plastic polluter of oceans.


Uniting under the call to end plastic pollution, the World Wide Fund for Nature (WWF) Philippines, and other partner organizations officially launched the #AyokoNgPlastik movement at Glorietta 2 Activity Center last October 16, 2018. humans.

WWF-Philippines' “Ayoko ng Plastik” is a holistic movement which calls everyone to veer away from usage of single-use plastics and encouraging the use of more sustainable, eco-friendly alternatives.

The #AyokoNgPlastik movement is bringing together companies, individuals, and other sectors to minimize and eventually put a stop to single-use plastics such as straws, bags, bottles, and cups.


“Plastic pollution is a serious threat not only to marine life but to human life as well. Plastics don’t completely degenerate and just break down into small pieces ─ microplastics ─ which are ingested by the fish that we eat. The possibility of plastics ending up on dinner plates is a serious concern and a health hazard,” said Joel Palma, WWF-Philippines President and CEO.

The #AyokoNgPlastik movement is one of the major projects of WWF-Philippines initiated by its Next Generation Council (NGC) this year. Introduced during the event, the NGC is made up of young movers and shakers who heeded the call to spread WWF-Philippines’ conservation thrusts. Headed by The Net Group Chair Raymond Rufino, members include television host and columnist Stephanie Zubiri-Crespi, Philux COO Stephanie Kienle-Gonzalez, Magsaysay Transport and Logistics COO Jesse Maxwell, Teach for the Philippines CEO Clarissa Delgado, The Moment Group Co-Founder and Creative Director Abba Napa, and former WWF-Philippines National Youth Council Chairperson Alexa Cancio.

"Driven by deep concern, every member of the NGC is volunteering time, energy and resources to reduce single-use plastic pollution in the country. The challenge is daunting but we are determined and committed," stated Rufino.

Ayala Malls, one of the biggest shopping mall developers in the Philippines, has also expressed support for the movement. As part of the Ayala group of companies (recognized by the United Nations as a sustainable development pioneer), Ayala Malls is committed to driving sustainable business and living practices across their many developments.


“Sustainability has long been a priority for Ayala Malls and we’re especially proud to have the chance to continue the momentum with WWF. We launched our initial campaign in 2009, with the aim to bring focus to the importance of sustainable living, and last year we established our intent for no plastic shopping bags across Ayala Malls. We are thrilled to have found a partner in WWF for #AyokoNgPlastik campaign, as we work together for a more sustainable future for the Philippines,” said Mariana Zobel de Ayala, Ayala Malls Deputy Head.

“We’re very grateful to have a number of companies join the movement this early on. With their involvement, it makes it easier for Filipinos to veer away from plastic and choose a sustainable alternative instead. We’re hoping to get more partners to participate in this cause,” Palma remarked.

WWF-Philippines National Ambassadors Marc Nelson and Rovilson Fernandez, who hosted the kickoff event, both stressed the importance of every Filipino’s participation in the movement and how this can contribute to positive environmental change by stating how cleaning up oceans and coastlines is essential in restoring marine life and reiterating the importance of preventing pollutants from entering the oceans.

“We’re very happy to see the growing number of people interested in beach cleanups. Now the challenge we must all take is to go beyond the beach and do whatever it takes to reduce our own carbon footprint,” Fernandez said.

“The amount of trash being collected during cleanups is just unimaginable. Everyone needs to realize that our trash is never actually gone and just ends up somewhere else. We need to be responsible travelers and consumers and avoid single-use plastics and recycle what we can,” Nelson added.


Single-use plastic is a human addiction that is destroying our planet. If we don't cut down the amount of plastic entering the ocean, plastic pollution is bound to have an impact on our ocean ecosystems. If production and usage of plastic remains unchanged, experts predict that there could be more plastic than fish in the ocean by 2050.

Join in #AyokoNgPlastik and be part of the wave of change that can turn the tide. By pledging to refuse single-use plastics, you help put to stop plastics from reaching our ocean at all points along the pollution pipeline. To take part in the #AyokoNgPlastik movement, visit WWF-Philippines’ social media pages or the official #AyokoNgPlastik Facebook group, which now has almost 3,000 members since its launch 2 months ago.

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...