MILO and FC Barcelona, embarked on a four-year partnership aimed at enhancing the quality of life of children through a more healthy and active lifestyle. This purpose-driven partnership was announced last August 16, 2017 in a press briefing at F1 Hotel brings together the two global sports icons’ shared belief of youth development through sports and the values learned from them.
This year, MILO Philippines launches the Road to Barcelona---a selection camp that will scout for the next ten football champions after a rigorous training. Two outstanding tram members will be given a once in-a-lifetime, all-expense paid experience to train with the international pros in Camp Nou, the home stadium of FC Barcelona. The remaining eight shortlisted will based on the local camp ranking system.
By linking with FC Barcelona, MILO Philippines seeks to help build kids' dreams by providing them access to world-class coaching and venues, and inspiring them to be physically active and healthy through sports.The global partnership was first announced in November 2016 and MILO has since become the official cocoa malt beverage of FC Barcelona. With the integration of FC Barcelona, MILO Philippines will continue to grow and support its grassroots sports programs while leveraging on the culture and values unique to the club.
“We are proud and honored to have one of the biggest football clubs in the world share in our commitment to build champions through sports. It is our hope that this values-driven partnership helps build kids’ dreams and realize them through the Road to Barcelona program. We’re inviting the passionate local sports community to be a part of this four-year journey with FC Barcelona,” said Willy de Ocampo, Business Unit Manager of MILO Philippines.
An expert panel composed of executives and officials from MILO Philippines. the Philippine Football Federation. lGNITE Sports Group. and the visiting FC Barcelona Spanish coaches will carefully deliberate on the most deserving young footballers in the invitational camp. The selected group will be representing the country during the MILO-PCB camp in Barcelona happening on October. The four-day program in Camp Nou is highlighted by the Escola football clinic. Camp Nou classroom sessions and museum visit. city tour. and interactions with the FC Barcelona coaches and teams from participating MILO countries such as Malaysia, Indonesia, Vietnam, and Columbia, among others.
Over the next four years. there will be key initiatives from the brand and football club to energize kids both locally and globally. Tournaments. special trainings, and merchandising efforts are among the many plans in store for the different MILO markets worldwide.