Calyxta's first anniversary of go-to beauty e-shop and community Calyxta looked like an upgraded version of a makeover party with your girl friends!
Last December 6, 2015, Calyxta invited media friends and partners to a “Beauty Fair” special to celebrate their 12-month milestone. The "SPArty" wouldn't be complete without cocktails and beats from Pioneer Philippines and “Singles of Manila” DJs Jess Milner, T-MAC, and Quark Henares. The icing to this grand cake, however, is having a stellar roster of beauty brands and services for the guests to try out themselves. Among these brands are Ciaté London, Toni&Guy, Maybelline, Browhaus, Strip, My Amazing Blow Dry Secret, and Enza Nail Spa.
Prior to the event itself, Calyxta conducted a birthday sale from November 27 to December 6 in which 12 of its favorite beauty brands were featured to celebrate the 12 months they have been online. Calyxta has been offering its readers and customers the best beauty portal online for a year.
For those who only discovered about the site during the launch, Calyxta came prepared by providing a product display with tablets for people to browse and learn their way around the site.
Besides being an online shopping place for beauty products and services, Calyxta also creates an experience by curating beauty tips and tricks through video tutorials and how-to articles conceptualized by top, influential beauty writers and make up artists like Cat Juan Ledesma, Xeng Zulueta, and Amanda Padilla. Calyxta thanks its partners, Toni&Guy, Maybelline, L’Oreal Paris, Scent & Beauté, Harem Inc., Dewy Tree, I Do Nails, Pioneer Philippines, and Makati Diamond Residences for the collaborations, the growth and the success that wouldn’t have been possible without them.
ABOUT CALYXTA Calyxta is every woman’s on- and off-line authority source for aspirational yet attainable beauty. From the Greek word Kallistō, meaning “she that is most beautiful,” Calyxta’s name perfectly represents the vision of the brand—to be and be seen as one who passionately www.calyxta.com enhances beauty inside and out. It works as an e-commerce platform as well as gathers ‘beauty involvers’—from professionals to consumers—to share their knowledge and passion for all things beauty.
Please visit http://calyxta.com. for moreinformation or any Calyxta inquiries.
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