IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative. IPG Mediabrands and TikTok will co-create a series of custom programs for the former' s clients, helping them build an authentic presence by tapping into TikTok platform's community of creators.
The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients. This undertaking will ensure that content is culturally connected, all inclusive and resonates with the TikTok community. The first program of the series dubbed as “Creator Camps,” is a quarterly session wherein creators will provide IPG Mediabrands clients strategic counsel and feedback on their upcoming campaigns.
Creator Collective forms the central pillar of IPG Mediabrands and TikTok's three-year global endeavor that focuses on providing IPG Mediabrands’ agencies and clients access to TikTok insight and training, first-to-market opportunities, resources and best practices, plus research and media trial opportunities.
“I am excited to announce that IPG Mediabrands clients will now get unique access to the immense content and entertainment capabilities of TikTok”, said Daryl Lee, Global CEO, IPG Mediabrands. “As the most improved platform from a media responsibility perspective based on our latest Media Responsibility Index, TikTok has earned this partnership through backing its words with action and integrity.”
“As audience reach declines in traditional formats, it is critical that client budgets fund new ways to connect with audiences,” added Dani Benowitz, President of IPG Mediabrands’ MAGNA. “This partnership will deliver incredible value to our clients and, as importantly, will help all of us learn the power of creating content communities at scale.”
"On TikTok, brands have the unique ability to become creators and storytellers by listening to the community and adopting an always-on approach to their content,” said Blake Chandlee, President of Global Business Solutions, TikTok. “We're delighted to partner with IPG Mediabrands and help their clients tap into trends, create a steady stream of content that resonates with our community, and embrace the creativity and culture that makes TikTok such an incredible platform.”
TikTok and IPG Mediabrands have also committed to identifying new ways to foster diversity, equity and inclusion on and off the platform. The two companies will collaborate to develop innovative, creative strategies to benefit nonprofit organizations and elevate underrepresented communities on the platform, and TikTok was a recent participant in the Equity Upfront, hosted by IPG Mediabrands’ MAGNA.
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
Creator Collective forms the central pillar of IPG Mediabrands and TikTok's three-year global endeavor that focuses on providing IPG Mediabrands’ agencies and clients access to TikTok insight and training, first-to-market opportunities, resources and best practices, plus research and media trial opportunities.
“I am excited to announce that IPG Mediabrands clients will now get unique access to the immense content and entertainment capabilities of TikTok”, said Daryl Lee, Global CEO, IPG Mediabrands. “As the most improved platform from a media responsibility perspective based on our latest Media Responsibility Index, TikTok has earned this partnership through backing its words with action and integrity.”
“As audience reach declines in traditional formats, it is critical that client budgets fund new ways to connect with audiences,” added Dani Benowitz, President of IPG Mediabrands’ MAGNA. “This partnership will deliver incredible value to our clients and, as importantly, will help all of us learn the power of creating content communities at scale.”
"On TikTok, brands have the unique ability to become creators and storytellers by listening to the community and adopting an always-on approach to their content,” said Blake Chandlee, President of Global Business Solutions, TikTok. “We're delighted to partner with IPG Mediabrands and help their clients tap into trends, create a steady stream of content that resonates with our community, and embrace the creativity and culture that makes TikTok such an incredible platform.”
TikTok and IPG Mediabrands have also committed to identifying new ways to foster diversity, equity and inclusion on and off the platform. The two companies will collaborate to develop innovative, creative strategies to benefit nonprofit organizations and elevate underrepresented communities on the platform, and TikTok was a recent participant in the Equity Upfront, hosted by IPG Mediabrands’ MAGNA.
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
Glad to know that Tiktok has a tie-up with brands not just for entertaining people concept but also for awareness.
ReplyDeleteYes. TikTok continues to innovate.
DeleteUso na talaga TikTok pero wala pa ko account. I don't know if I really need it, enjoy lang ko magwatch sa ibang nagshare sa FB ng Tiktok video nila. :)
ReplyDeleteDo join in the bandwagon soon :)
DeleteNakakaaliw ang tiktok dabah? I have an account na kaso konti pa lang yung uploads ko :)
ReplyDeleteVery engaging yung mga dance challenges nila
DeleteThis is a great partnership. I don't do Tiktok, pero may mga content creators na natutuwa akong panoorin. :)
ReplyDeletenagiging platform na din talaga ang tiktok sa mga campaigns ano. i literally just created my account 2 weeks ago yata. shempre mahiyain ako kaya hindi pa muka ko hahahahaha.. pero trying hard na magkalakas loob lol
ReplyDeleteI have a Tiktok account, pero madalang ako mag post. I am glad may ganitong partnership na at sana mas maging strict ang Tiktok sa pagsala ng mga videos sa platform nila.
ReplyDeleteI actually still need to learn more about tiktok.
ReplyDeleteAlways love when companies or brands collaborate with each other. They create great impact. Not too much of a tiktok user pero i find those others' entries truly enjoyable.
ReplyDeleteAlways love when companies or brands collaborate with each other. They create great impact. Not too much of a tiktok user pero i find those others' entries truly enjoyable.
ReplyDelete