The launch of the “No. 1 base makeup brand” representing Asian beauty was graced by Banila Co. CEO Mr Chang Soo Kim, Chief Makeup Artist Mr. Kangpil Kim, and Managing Directors Cathryn and Jon Lim of All That Blush Trading Inc. The Banila Co. brand is endorsed byKorean actress/TV presenter Song Ji Hyo of the Running Man Variety show fame.
Banila Co. is the most multi awarded Korean cosmetics brand in the field of base makeup. Its products help women achieve the popular Korean “Lit from Within” look. Banila Co.’s primers, foundations, gel eyeliners, CC creams, make up cleansers, and the like have been lauded by the most prestigious beauty arbiters in the industry for its prestige quality, creative packaging, and disruptive innovation. Its Clean It Zero Cleansing Balm for instance, so captivated Korean beauty enthusiasts that they snapped up the product at a staggering rate of 1 cleanser for every 4.8 seconds.
Banila Co.’s Prime Primer, with its silky smooth texture and its potent ability to minimize the appearance of pores and fine lines, was adjudged by Get It Beauty, a Korean cable program that reviews the best cosmetic products in the market, as the best primer in the industry. The company also boasts as having the first and only water-based CC cream in the market. The It Radiant CC Cream has been the bestselling CC cream in Korea for 3 years running.
From its humble beginnings in 2005, Banila Co. has grown rapidly in Korea and now has become the second best-performing Korean cosmetics brand in China. It now focuses its attention to South East Asia, headlined by concurrent launches in the Philippines and Taiwan. Subsequent launches in Indonesia, Malaysia, and Thailand are earmarked for 2016. Banila Co opened its fist store in Glorieta 4 last November 14. It will soon open its doors Robinson's Place Manila and other prime malls in Metro Manila and key provinces.
ABOUT BANILA CO.
Banila Co. is owned by F and F Co., a publicly listed company engaged in fashion manufacturing and retail. It launched its first grand flagship store in South Korea in 2005 and will start expanding in ASEAN markets in 2015.
For further information, please visit http://global.banilaco.com and follow its Instagram at @banilacoph and Facebook at www.facebook.com/BanilaCoPhilippines.