Jollibee celebrates 117th Freedom Day via a tweet-powered #‎HappyBdayPilipinas cake

June 12, 1898 commemorates the Philippines’ declaration of independence from Spanish colonial rule. General Emilio Aguinaldo read out the The Act of the Declaration of Independence on this day in Cavite II el Viejo (now known as Kawit, Cavite).

To commemorate the 117th Independence Day, Jollibee asked Pinoys, "Ano’ng gift mo sa Pilipinas?" with the launch of the Happy Birthday Pilipinas Project countdown to Freedom Day celebration. The said campaign appealed to Filipino youth to voice out their commitment via social media, spring into action through simple acts that they can do for their country and thus celebrate our country’s birthday in an extra-ordinary way.

Jollibee collated the commitment expressed by the Filipinos and Pinoys at heart on Twitter, Instagram and Facebook with the hashtag #HappyBdayPilipinas to decorate the symbolic birthday cake that was unveiled as part of the Independence Day program at the Aguinaldo Shrine. The Freedom Day celebration theme was “Kalayaan 2015: Tagumpay sa Pagbabagong Nasimulan, Abot Kamay na ng Bayan.”

The event’s guest of honor and speaker was Camarines Sur Third District Representative Maria Leonor “Leni” G. Robredo, widow of the late Department of the Interior and Local Government Secretary Jessie Manalastas Robredo. She led the traditional wreath-laying at the Aguinaldo tomb and flag-hoisting at the famous Aguinaldo Shrine balcony, where Emilio Aguinaldo first unfurled the Philippine flag.



Representative Robredo, Cavite Governor Juanito Victor Remulla, and Jollibee representatives headed by South Luzon Regional Business Unit Head Bambi Bejo plus the Jollibee Kids Club members participated in the candle blowing.


Our forefathers have fought hard for the freedom we now enjoy. More than acknowledging the valiant efforts of our heroes, let us join hands in asserting ourselves in ushering for a more progressive Philippines.