Friday, June 12, 2015

Jollibee celebrates 117th Freedom Day via a tweet-powered #‎HappyBdayPilipinas cake


June 12, 1898 commemorates the Philippines’ declaration of independence from Spanish colonial rule. General Emilio Aguinaldo read out the The Act of the Declaration of Independence on this day in Cavite II el Viejo (now known as Kawit, Cavite).





To commemorate the 117th Independence Day, Jollibee asked Pinoys, "Ano’ng gift mo sa Pilipinas?" with the launch of the Happy Birthday Pilipinas Project countdown to Freedom Day celebration. The said campaign appealed to Filipino youth to voice out their commitment via social media, spring into action through simple acts that they can do for their country and thus celebrate our country’s birthday in an extra-ordinary way.



Jollibee collated the commitment expressed by the Filipinos and Pinoys at heart on Twitter, Instagram and Facebook with the hashtag #HappyBdayPilipinas to decorate the symbolic birthday cake that was unveiled as part of the Independence Day program at the Aguinaldo Shrine. The Freedom Day celebration theme was “Kalayaan 2015: Tagumpay sa Pagbabagong Nasimulan, Abot Kamay na ng Bayan.”




The event’s guest of honor and speaker was Camarines Sur Third District Representative Maria Leonor “Leni” G. Robredo, widow of the late Department of the Interior and Local Government Secretary Jessie Manalastas Robredo. She led the traditional wreath-laying at the Aguinaldo tomb and flag-hoisting at the famous Aguinaldo Shrine balcony, where Emilio Aguinaldo first unfurled the Philippine flag.



Representative Robredo, Cavite Governor Juanito Victor Remulla, and Jollibee representatives headed by South Luzon Regional Business Unit Head Bambi Bejo plus the Jollibee Kids Club members participated in the candle blowing.


Our forefathers have fought hard for the freedom we now enjoy. More than acknowledging the valiant efforts of our heroes, let us join hands in asserting ourselves in ushering for a more progressive Philippines.

13 comments:

  1. I love Jollibee! Kudos to the company for thinking about such a nationalistic campaign!

    xoxo
    MrsMartinez

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  2. Oooh, so that's why I've seen that line so many times on my timeline the past week!

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  3. Over the weekend, while driving home late, we went for a drive thru in Jollibee Santiago. The staff placed a written note - something enjoy your meal and drive safely. We were traveling around 200km to return home and I just have to salute them for personalized effort.

    Thanks Jolliibee for keeping this country together.

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  4. seeing Jollibee at such a historical site, I just had to show my son! thanks, mommy

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  5. This is why I love Jollibee! I just checked the website and I'm glad to see so many Filipinos participate in this campaign.

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  6. Kudos to Jollibee on this advocacy. I hope more top corporations start spearheading programs to give back to society.

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  7. Kudos to Jollibee for this! I didn't even know this was happening! I love Jollibee talaga---and not just because of its food!

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  8. Good job Jollibee. Natawa ako dun sa pagkakaakbay nya, haha.

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  9. ang kulit ni jollibee kahit walan ginagawa parang kwela pag present sya... maakas na pang hat k sa kabataan yan..good targeting..

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  10. Nice one Jollibee! I think binabalik lang nila sa PH at sa mga tao yung nakuha nilang loyalty. :)

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  11. Ang saya naman anjan pa si Jollibee Mascot malamang yung anak ko, nagkakandirit na yun sa saya! hahaa!

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