Philip Abadicio has been writing about lifestyle for a long time. He is the man behind the successful campaigns of his clients’ lifestyle products and brands.
As a PR man, he established RPA & Communicate where he mastered the ropes of the lifestyle industry. He is the editor-in-chief of the online lifestyle source, StyleRPA.com. RPA is an acronym for real, personal and all-that style. He has hosted a lifestyle news program for the Global News Network, “Style RPA TV,” and a lifestyle magazine talk show called, “It’s More Fun with Philip,” on TV5’s news channel Aksyon TV. And his latest offering is the recently launched lifestyle TV show, “Philip, Lifestyle Guy,” airing on TV5 every Sunday 11 a.m. to 12 noon.
The Long and Fabulous Road to TV5
Philip Abadicio is no stranger to the various lives and styles but like most people, he began with a humble venture that led from one thing to the next. Who knew that his destination would be a show on TV5?
After graduating from U.P. Diliman, he opened a retail store called Wild Life at the newly-opened Robinsons Galleria. Wild Life was a clothes and knick-knacks store that specifically catered to the lifestyle of the urban wild. It was an interesting concept at that time that it caught the attention of daughter of the owner of the mall. Through Wild Life and his inquisitive nature, Philip has laid the foundation of determining the next big thing.
Next Destination: Print
Encouraged by the same mall and Manila Times owner to pen lifestyle write-ups, Philip was faced with opportunities to create his niche as a lifestyle figure. Philip wrote typical lifestyle themes: fashion, food, finds and Manila’s fabulous through his column Flip Flop at the Manila Times. Eventually, it would become a source for trend metrics that identified the Flip (in) and the Flop (out).
Mapping Out Public and Relations
With his growing network and connections in Manila’s In and It crowd, Philip capitalized on his professional standing and established a PR agency, RPA. He began with clients like Euphoria and Levi’s. As Philip continued to spot the trends with more brands and services for young adults, Philip brought Bacardi, Nickelodeon, AXN, Yahoo, Warner Music, Pizza Hut and a lot more, a younger and fresher branding to their target market.
Philip utilized his know-how in singling out what’s in fashion and who’s the up-and-coming which fueled his position as a PR authority. He partnered with Paolo Bediones to expand his PR machine and set up Communicate, one of the agencies that handled trend-setting campaigns that targeted lifestyle, and hip and young brands. As his partner became busier with TV assignments, Philip incorporated the PR firm into RPA & Communicate and the roster of clientele included Hennessy, MTV, Ericsson, Dockers and Studio 23, among others.
For years, Philip maintained his stance in Manila’s social scene. He organized creative events and parties for Moet et Chandon, Standard Chartered and Dom Perignon, and many other prestigious brands. His campaigns were also a platform for famous celebrities today, such as Pia Guanio’s stint with Caltex as a weather girl, and her team-up with Paolo Abrera to participate at an AXN event in New Zealand.
From retail to print to PR to entertainment and lifestyle, Philip Abadicio is now taking the next big journey with Philip, Lifestyle Guy bringing his expertise in lifestyle to the audience that really matter: the general public. It is a visually appealing, culturally enriching, and gastronomically appetizing TV show. It is more interactive as the host gives the viewers a chance to sample the featured items by simply tweeting, sharing their comments on social media or texting. As, our lifestyle guy says it: “We’ll give you the surprises, for you to win the prizes!”
Philip – Lifestyle Guy is directed by Dave Hukom and produced by Yanna Acosta. It airs on TV 5 every Sunday from 11 a.m. to 12 nn. Set to provide more fun, information and entertainment to your TV viewing experience, get ready to travel Metro Manila and other parts of the country with style, as lifestyle guru Philip Abadicio shows you how to celebrate and live a good, happy and stylish lifestyle, whatever status, situations and circumstances you have right now.
Follow Philip Lifestyle Guy on Facebook, @LifestylePhilip on Twitter and @PhilipAbadicio on Instagram to find out about the contest promotions, and other announcements.