Friday, November 22, 2013

Electrolux introduces its Wear Your Passion Digital Brand Ambassadors


Leading home appliance brand Electrolux introduces its new set of digital brand ambassadors to represent the latest Electrolux campaign, Wear Your Passion.


Celebrity mom Cheska Garcia-Kramer, celebrity chef Rosebud Benitez-Velasco, and mompreneur Janice Villanueva exemplify their passion while doing the most important task in the world--task of making making a home.  These moms encourage everyone to have guilt-free time doing the things that they love to do with the help of Electrolux home appliances. “Their passion for their craft and credibility in their respective fields made them the perfect choice for Electrolux,” says Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc.


“The clothes we wear reflect the different hats we put on each day, but taking care of our clothes consume so much of our time and effort. With the help of the new Time Manager Washing Machine, you’ll have more time for your passions without worrying about your laundry,” says Pionilla. She adds, “Through the Electrolux Wear Your Passion campaign, we want to encourage every woman to make time for themselves and to pursue and flaunt their passions through the clothes that best represent them.”


The event was hosted by Issa Litton.  Chef Bruce was also there to share how Electrolux help him pursue his passion for cooking.


For more news and updates about the Electrolux Wear Your Passion campaign, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.

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