Nescafe Phillippines holds Fans Day to celebrate 2M Facebook followers

To celebrate its digital milestone of 2 million Facebook fans, NESCAFÉ Philippines held a festivity at the SM Mall of Asia. The NESCAFÉ Fans Day: 2 Million Likes, 2 Million Moments was a free whole-day event that featured free sampling of NESCAFÉ products, live band performances, and lots of activities for the NESCAFÉ fans.
The brand reached the milestone on October 23, cementing its position as the number 1 Facebook brand page in the Philippines in terms of fan base and engagement.
John Miller, Nescafe Philippines President

J. Miller with Christophe Stern, Business Executive Manager of Nescafe in the Philippines

“We are overwhelmed by the support of Nescafé fans in the Philippines, which is why we came up with this fans day. It is our way of thanking our online fans by giving them an offline experience that is worth liking, sharing, loving. This event is a testament that fans and brands go hand-in-hand in ensuring social media success. We listen, we care, we respond. Your fans will know if you are worthy of their attention, more so, their love, and we cannot be any happier that they gave us both," says Christophe Stern, Business Executive Manager of Nescafe in the Philippines. ”

Nescafe Fan's Day was indeed a day dedicated to entertain and bring enjoyment to the people. It captured millions of memories with the appearance of popular bands like Callalily, 6 Cycle Mind and Urbandub along with celebrities Frank Magalona, Drew Arellano and Petra Mahalimuyak.

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