SM Prime Holdings, Inc. (SM Prime) recently signed a memorandum of understanding with Japan’s GUUN Co. Ltd. to explore a potential partnership to implement waste management solutions by recycling waste paper and plastics as an alternative source of energy called ‘fluff fuel’.
Fluff Fuel technology Guun Co., Ltd. recycles raw plastic materials to produce Fluff Fuels, which provide eco-friendly, alternative fuel source. The name “Fluff fuel” comes from the word fluffy, and they are one of the highest grades RDF (Refuse Derived Fuel) which are produced from shredded and compressed plastics, papers, and fibers. These are often used as fuel alternatives to coal or heavy oil in most paper mill manufacturers and power companies in Japan, as well as cement companies overseas.
SM Prime Chairman of the Executive Committee Hans T. Sy is positive that a partnership with GUUN will contribute to the waste reduction goals of the country.
“Today, Japan’s waste management and recycling technology is among the most advanced in the world,” he said. “There is no better partner for SM because we do not just talk about being big, we make sure we do it; we do not talk about being environment friendly but we do take bold steps to save the environment. I am looking forward to growing with GUUN as among leaders in solving environmental issues in the Philippines.”
In 2013, GUUN Co., Ltd., successfully established a pilot project that created a recycling enterprise in Inayawan, Cebu, Philippines sponsored by JICA. It was taken over by Cebu City two years later and is still in operation today. The processing capacity of the pilot plant is 5 TPD.
Founded in March 2001 and headquartered in Yokohama City, Japan, GUUN, Co. Ltd., is a waste disposal and recycling company that specializes in creating technologies for producing Fluff Fuel derived from waste plastics and wood chips from various kinds of waste wood. It had recently inaugurated its ₱200-million, 2,400-square meter waste recycling plant in Tayud, Consolacion, Cebu.
Since then, Japan’s Ministry of the Environment has adopted GUUN’s waste-to-fuel technology as a model for advanced low-carbon technology innovation for further deployment in developing countries.“This will be a milestone partnership for us,” GUNN Chief Executive Officer Shinji Fujieda said after the signing ceremony. "I understand very much how important waste management is for SM and for the Philippines and we look forward to more projects we can do with the properties of SM Prime.”
SM Prime’s initiatives for waste management include waste reduction and effective waste collection and segregation. Over the years, it has implemented programs such as Trash to Cash, Plastic Waste Collection, and E-Waste Collection that have contributed to reducing the total solid waste generation across its real estate portfolio.
Through its pioneering Trash-to-cash recycling market, SM Prime has collected and recycled 1.4M kg of plastics, paper, metals, and others in 2022. “We have saved 16,766 trees from the 986,222 kg of paper recycled,” SM Prime disclosed in its 2022 Integrated Report to shareholders.
Meanwhile, SM’s Plastic Waste Collection program, a partnership with the Plastic Credit Exchange that was launched in February 2021, has accumulated 42,541kg of plastic waste from 14 mall sites. Also present in all its 83 SM Supermalls is the E-Waste Collection program for the responsible disposal of WEEE (Waste from Electrical and Electronic Equipment). This drive has helped process close to 7,000 kilograms of e-waste.