TikTok recently launched its online marketplace, TikTok Shop, in the Philippines. Through this brand new e-commerce platform, TikTok Shop aims to open up more business opportunities for both brands and small-to medium-sized enterprises (SMEs), whilst providing a fresh new shopping experience for users and opportunities for local content creators alike.
Affordable and unique items including those hard-to-find must-haves can be found at TikTok Shop in the Philippines. TikTok Shop products can be purchased through product anchors embedded in short videos, live streams, and the TikTok Product Showcase tab of a merchant's TikTok page, making it easy for users to be entertained and yet shop at the same time. TikTok users can purchase items from various categories of products including fashion, home & living, beauty and personal care. Moreover, they can look forward to shopping forntheir favorite brands such as realme, Unilove, Perysmith and Kily.phonline
TikTok Shop's maiden mid-year sale in the Philippines last June 15 to 21, was highlighted by super deals. App users enjoyed up to 70% discounts, plus subsidized shipping. First-time buyers even received coupons and discounts. There were shipping vouchers of up to ₱150 off with a ₱10 minimum spend for shipments to the Luzon region, and up to ₱150 off with a ₱50 minimum spend for shipments outside Luzon.
The week-long mid-year sales campaign saw TikTok Shop Philippines gain a 33% growth in its daily gross merchandise value (GMV). The e-commerce platform's number of daily orders likewise jumped by 29%, while the volume of livestream climbed 36% compared to the previous week (June 8 to 14). Top products bought and sold during the mid-year sale were air fryers, high-waist skinny jeans for women, water bottles and colortint make up. Top brands were Gaabor, KILY.PH and Uni-Love. Celebrities and top content creators joined the very first sale, including HaroldBalilo, Kntxyrl, Nina Cabrera, Alfea, TV host Macoy Dubs, and actress Glaiza De Castro.
Kimberly Duyag, CEO of the well-known local cloth and garment brand KILY.PH, shared her experience, "We created more than PhP 5 million sales during the first mid-year sales campaign, and we just began to do livestream on a daily basis one month ago. Many sellers have been surprised by the platform's support, especially the free shipping vouchers and discount promotion. Plus it also enables merchants, brands and creators showcase and sell their products directly on TikTok via feed, content or livestream."
Sell products seamlessly and maximize branding on TikTok
TikTok Shop in the Philippines aims to provide local businesses a new avenue for reaching out to customers. It also aims to make purchasing possible and more accessible for Filipinos without leaving their favorite mobile entertainment platform. Merchants will be able to enjoy zero commission fees on the platform for selected products whilst payment service fees are capped at one per cent to payment service partners.
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