TikTok Strengthens its Resources to help Filipinos make Informed Decisions in the 2022 Philippine Elections
The leading destination for short-form mobile video, TikTok, announced its partnerships with the Commission on Elections (COMELEC) and GMA News and Public Affairs today. The said collaboration is expected to provide access to authoritative election information ahead of the Philippines 2022 elections. These important partnerships support TikTok's commitment to protect the integrity of its platform and combat election misinformation.
"At TikTok, our top priority is to ensure that users are able to consume authentic and verified information on our platform. To strengthen this commitment, this partnership with COMELEC and GMA News and Public Affairs will provide Filipinos credible, fact-based content and recognise mis- and disinformation. Through our 2022 Philippine Election Guide we also hope to provide Filipino voters with easy access to credible information about the elections process and make informed choices," said Kristoffer Rada, TikTok Head of Policy, the Philippines.
TikTok and COMELEC Extends Partnership
The partnership between TikTok and COMELEC kicked off last year, with the #RightInformationThisElection campaign, providing users with easy access to reliable and authoritative election information, including how to vote. This year, TikTok extends its partnership with COMELEC through a dedicated on-platform election microsite. In addition to the removal of violative content, the 2022 Philippine Election Guide banner found on the Discover page will house a repository of accurate and reliable videos via the verified COMELEC TikTok account, to provide Filipinos with the information they need to take part in elections. We have also included leading global news agency, Agence France-Presse, to help verify harmful misinformation so that it can be removed from our platform.
TikTok and GMA News and Public Affairs Launches its #eLeksyonSerye campaign
TikTok has also teamed up with GMA News and Public Affairs, one of the country’s foremost organizations for the coverage of the 2022 elections, joining 50 other partners comprised of the most respected names in the fields of telecommunications, media, education, business, law, and public service in the country, all of which have pledged their support to keep a close watch on the electoral process, and help voters make informed decisions on Election Day.
The partnership enables GMA News and Public Affairs to take on a new approach in educating Filipino voters, beginning with the #eLeksyonSerye campaign, which officially begins on March 1, 2022. The campaign will feature a series of informative content leading up to the elections, including an interactive Online E-Leksyon Quiz that helps people determine how well they know their voter rights and responsibilities, and the country’s political system. The E-Leksyon Quiz will also feature pillars and senior reporters from the GMA News and Public Affairs team, who will pose multiple choice questions to their followers on TikTok. Viewers will have 3 seconds to answer each question, and their final score at the end of the quiz will show users whether or not they are #Eleksyon2022-ready.
TikTok's mission is to inspire creativity and bring joy, and it is in that spirit that it has chosen not to allow political advertising. This has been the platform's position since October 2019. Any paid ads that come onto the platform must fit the standards that TikTok has set, and the nature of paid political ads is not something the platform believes fits its experience. More specifically and as outlined in TikTok's advertising policy, it does not permit ads for the promotion, reference, or opposition of: a candidate for public office, a current or former political leader, political party, or political organization, content that advocates a stance (for or against) on a local, state, or federal issue of public importance in order to influence a political decision or outcome.
Visit https://vt.tiktok.com/ZSenwpbuM/ to learn more about the upcoming elections. Download the TikTok app on your iOS and Android devices to get started.