Hotel Sogo: Embracing Innovation Mindset in the New Normal



After this extended period of lockdown, we are not going to back to normal of recent years. COVID-19 has totally changed the way the planet works.

The impact of Covid-19 has slammed businesses and different industries instantly in just a short period of time. There are still businesses and establishments that feel its continuous effects just like in the hospitality industry, despite the efforts made in making the economy move forward.

These affected businesses have doubled its efforts to develop and adapt to the new normal. The COVID-19 pandemic has changed, and will continue to change the world. And so the largest and fastest-growing Filipino-owned hotel chain in the country, Hotel Sogo, invested in technological advancements in safety protocols for the protection of its guests and employees across all branches.

“Here at Hotel Sogo, we are trying on things to help improve the situation in our hotels as early as March 2020 last year. From that point on, we continued to research, invest further and develop innovative ways to upgrade our safety protocols especially in cleanliness and sanitation.” Ms. Sue Geminiano, Hotel Sogo Corporate Marketing Manager said.

Aside from the enhanced new normal protocols such as no contact fixtures and thermal scans, some remarkable changes and innovations that the Hotel Sogo management applied throughout its branches include UVC disinfection in rooms, lobbies, and air-conditioning units, increased ventilation, microbial testing (method to indicate the presence and amount of microorganisms), Covid sniffer dogs, reduced touch points, and application of anti-microbial coatings in frequently touched surfaces.



Through Hotel Sogo’s 11 So Safe Innovations, the safety and wellness of guests as well as its employees are set first.

“This on-going pandemic has helped us to take further steps in giving importance to safety. The innovation that I speak of are the development and improvement of amenities that revolves around the 4 major ways to prevent the spread of the virus and protect our guests like reduction of touch points, improve air quality, disinfection and testing. It is important to test all these protocols to make sure that all these innovation are really effective to keep our guests safe; we want our guests to feel safe and secured whenever they stay at Hotel Sogo. We will continue to protect our guests and develop more upgraded protocols even after the pandemic,” Ms. Geminiano added.


More than just a hotel

On top of the hotel innovations that have been implemented, Hotel Sogo is also ramping up its efforts in helping fellow countrymen through its Corporate Social Responsibility program, Sogo Cares. Hotel Sogo extends assistance to indigent communities who are in need of basic necessities, such as food, medicines and water.

“Recently, we donated food packs with linens and towels to the fire victims at Manila. We also donated essential needs such as bottled waters, linens, pillows, surgical masks, pillow cases, and mattresses to the Philippine General Hospital with the help of AFP and we also gave assistance in different community pantries in Bulacan and Quezon City. Our team will definitely help those who are in need in these trying times. Even this time of GCQ, Hotel Sogo is still accepting frontliners, essential, repatriated OFW, seafarers and economic workers across all Hotel Sogo branches. We are also accommodating those who prefer long-term stay for their work purposes,” stated by Ms. Geminiano.

In the course of six years, beginning 2015, Hotel Sogo through its Corporate Social Responsibility program Sogo Cares has conducted over 400 medical missions with 100,000 plus beneficiaries, and led over 600 donations assisting more than 170,000 beneficiaries.

Visit www.hotelsogo.com for more details. Follow @hotelsogo on Facebook, Twitter and Instagram for updates.



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