On Saturday, March 27 at 8:30PM, Earth Hour will bring millions of people around the world together virtually to turn off their lights for Earth Hour as symbolic gesture to reinforce their commitment to preserve our planet.
More than just an one-hour lights out for the planet, 𝗘𝗮𝗿𝘁𝗵 𝗛𝗼𝘂𝗿 is a global grassroots movement for our future. It's a catalyst for urgent change. It is a symbol of our broader commitment towards nature and our planet----reducing our carbon footprints.
Organized by World Wildlife Fund (WWF), 𝗘𝗮𝗿𝘁𝗵 𝗛𝗼𝘂𝗿 is uniting people to address nature loss and climate change. vironmental issues.
Earth Hour Philippines 2021: PHlix
Similar to last year, Earth Hour Philippines 2021 will be mostly digital, with several online events held throughout the month of March. WWF-Philippines is asking the Filipino public to lend their voices to the movement, by sharing their hopes and dreams for the future online, through the #SpeakUpForNature hashtag.
In the media launch last March 11, 2021, Pia Wurtzbach with co-ambassador Marc Nelson calls on Filipinos to speak up for nature and care for the one home we all share by bringing global attention to the issues facing our planet.
WWF-Philippines’ Ambassadors, together with the National Youth Council, have been sharing their visions for tomorrow while encouraging the public to share on social media their hopes and dreams for a sustainable future, as part of the rollout for the #SpeakUpForNature campaign. The Earth Hour Sustainability Challenge, meanwhile, will be running from the 11th to the 30th of March. The Earth Hour Sustainability Challenge will see local influencers sharing their own sustainable lifestyle choices while meeting various challenges set down by WWF-Philippines. Funds will be raised to support WWF-Philippines’ conservation efforts while encouraging Filipinos to make environmentally-friendly lifestyle choices.
“Each year, we hear about all the ways in which people try to make this difference for the sake of our home and our planet - and of course, this year is no different. That is why we’ve put together the Earth Hour Sustainability Challenge. We want you all to share with us what you’re doing for the planet, to show us that we can take action as well and that we can all speak up for nature,” said WWF-Philippines Ambassador Robi Domingo.
On the day itself, prior to the switch-off, WWF-Philippines will be running a watch party through their Facebook page. Named EH PHlix 2021, the live stream consists of several shows featuring different ways Filipinos can practice sustainability and speak up for nature from the safety of their homes. PHlix begins with Wildlife Conservation for Kids, hosted by WWF-Philippines Ambassadors Mikee Cojuangco-Jaworski and Xia Vigor, together with WWF-Philippines’ Education for Sustainable Development team; afterwards is Feed the Future: Sustainable Dining 101 with WWF-Philippines Ambassadors Pia Wurtzbach and KC Concepcion, the WWF-Philippines Sustainable Consumption and Production team, Rina Papio of Greenspace, and Cyma, Souv and Green Pastures owner Chef Robby Goco; finally, Tackling the Plastic Problem with WWF-Philippines Ambassador Iza Calzado, KALIPI President Wilma Arevalo and the WWF-Philippines Plastics Program.
“EH PHlix is a series of web shows on the environment and conservation, where we’ve brought together experts to talk about some of the most pressing environmental issues and the steps we can take to address them. Each episode, we’ll be joined with staff from WWF-Philippines, while field experts will join us to share with us their experiences in taking care of the planet,” shared WWF-Philippines Ambassador Karen Ibasco. “I’ll be speaking during this year’s countdown as well, this time as a guest; I’ll be talking alongside climate experts and conservationists, where we discuss what needs to be done for us to sustainably recover from this pandemic.”
“I’ve been working with WWF-Philippines and my fellow ambassadors over the past few weeks to put together EH PHlix. Preparing for this year’s Earth Hour has been a very different experience - but the past year has prepared us for this, and a virtual Earth Hour lets us reach millions of Filipinos,” said WWF-Philippines Ambassador Karen Ibasco.
“Many challenges had to be overcome in order to record this year’s Earth Hour, like recording from home without a live audience to support me. But I never felt alone and it never felt like a wasted effort, knowing that Filipinos from all across the country would be tuning in on Earth Hour to share the moment and to stand together for the planet… What we want Filipinos to understand coming out of Earth Hour PHlix, and with our work in WWF-Philippines in general, is that it isn’t difficult for us to make sustainable lifestyle decisions,” added WWF-Philippines Ambassador Pia Wurtzbach.
EH PHlix will run from 3:30PM to 9:30PM. The program will end with the Countdown to Earth Hour 2021, to be hosted by WWF-Philippines National Ambassadors Marc Nelson and Rovilson Fernandez, and which will run from 7:00PM to 9:30PM. The grand switch-off will take place between 8:30PM to 9:30PM - WWF-Philippines encourages all viewers to share with them their own Earth Hour celebrations through social media.
#SpeakUpForNature
“2021 is a critical year because of key UN conferences where world leaders will make pledges for nature, aiming to reverse nature loss by 2030. What that means for us is an opportunity to use the moment to speak up for nature, and to show our leaders what we care about so that they go into these conferences with a clear message and mandate from us citizens… Some things are easier than others to do, but many imperfect actions are better than none in these next ten years we have left to change the ending,” said WWF-Philippines Executive Director Katherine Custodio.
Visit www.earthhour.org to find out more about events happening this Earth Hour around the world. Follow WWF-Philippines on social media for updates and events related to Earth Hour Philippines 2021. Lend your support to the environment and speak up for nature with the official Earth Hour hashtags #EarthHour2021, #EarthHourPhilippines2021 and #SpeakUpForNature
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