As Sun Life Philippines celebrates its 126th anniversary in the Philippines, it commits to help Filipinos hit the restart button on their dreams with its latest digital campaign "𝙄𝙩𝙤 𝙖𝙣𝙜 𝘼𝙧𝙖𝙬 𝙈𝙤”. It highlights the unique experiences of today’s generation, and focuses on the pursuits of the Millennials working towards bigger goals plus a worry-free future.
“Ito ang Araw Mo” campaign takes inspiration from the pursuits of the Millennials who are keen on building their career, growing their wealth, and finding self-enrichment amid the pandemic.
“The times we are in may have pushed Millennials to put their goals on hold, but it also brought out their creativity, resourcefulness, and undeniable spirit. They are well equipped to fulfill all their dreams, even as they navigate their way in a new environment. It all begins with recognizing the start of this new chapter in their lives, taking control of what they can accomplish today, while working on their bigger goals in the future with Sun Life as their partner.
There may have been a tremendous shift in our lives, but Millennials have the power to realize their goals and aspirations. It can start today. Ito ang araw nila, and it would be Sun Life’s honor to be their partner for life in this journey,” according to Gilbert Simpao, Sun Life Chief Marketing and Client Experience Officer.
To inspire and enable them with specific actionable to-dos, Sun Life will hold an interactive workshop entitled “Build Bright Habits to Reach Your Goals” on March 20, 10AM, featuring international author, speaker, and life coach Dr. Christine Carter and AHA! Behavioral Design Managing Director TJ Agulto.
Self-improvement hacks, relationship goals, and personal finance gains will be reinforced through a Facebook community, wherein participants can avail of mini mentorship programs, weekly challenges, and exclusive promos in the company of their fellow goal-achievers.
Mateo Guidicelli, Enchong Dee, and Iñigo Pascual were chosen as Sun Life Millenial ambassadors to help roll out its latest digital campaign. “Ito ang Araw Mo” updates will be posted on Sun Life’s various online platforms for those who wish to take part in related activities and for those looking for added inspiration.
Do visit www.sunlife.com for more details.
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