Avon Philippines' activities mounted for this year’s Breast Cancer Awareness month were a success. 2020’s campaign, BOOBwatch, was all about educating about the importance of early detection. Avon was able to reach more people and generate awareness at a grander scale with all the three online fundraising events for the benefit of the Philippine Cancer Society.
First up was BOOB Talk, a breast care catch-up with Dr. Gia Sison, Dr. Rachel Rosario of the Philippine Cancer Society, Avon Ambassador Daniel Matsunaga, TV host and News Anchor Dianne Medina and host Myrza Sison. Held last October 10, the online chikahan became a fruitful conversation about breast cancer viewed by more than 6,200 people. Franz Tolentino, a breast cancer survivor and active Avon representative, also shared her personal stories about fighting the Big C. Franz was an incredible source of inspiration for those who are dealing with the disease. She shares,
“Pwede din kayong sumali sa mg breast cancer support groups katulad ng Avon-PGH Breast Cancer Group. Malaking tulong ang magkaroon ng mga kaibigan na alam ang pinag-dadaanan mo. Mayroon kang makakausap na naranasan o pinagdadaanan din ang pinagdadaanan mo.”
Avon got the help of one of the Philippines’ top female singers to make sure that they raised funds in an entertaining way. Shaped for More with Morrisette: The BOOBwatch Fundraising Concert was streamed via Facebook, with more than 5,700 of viewers tuning in. Morrisette sang hits by Adele, Jessie J, and some of her own hit songs.
Before the concert, Morrisette shared her pride in being part of this great cause, “I am excited to be part of this campaign because I believe in their Breast Care Promise. Prevention is always better than cure. Our health is not something we want to compromise. We are shaped for more and we should not let anything or anyone hold us back from achieving our purpose.”
Avon’s culminating event, #JoinTheBoobment Manoeuvres Fitness Dance-a-thon, was a fun and energetic one, ending the festivities on a high note. Also streamed via Facebook Live, it was one and half hours full of high-energy dance routines and happy people viewing and donating. The renowned dance group took viewers down memory lane, as they danced to the hits of the 70s all the way to the hits of today, making it a fun event from titas to millennials. During this session, Jason and James Zamora with James Gaddi taught the viewers a quick Tiktok dance tutorial that shows how easy and fast it is to do a breast check by yourself.
For those who couldn’t join the events, Avon has released a special collection to help raise funds as well. For every sale of the Empower Bra (Avon’s first-ever mastectomy bra), the Breast Cancer Promise Umbrella and Tote Bag Set, and Evita Watch P50 was donated to the Philippine Cancer Society. You can continue to donate to this cause through BPI Account number: 0141-0431-53 or GCash Account number: 0917-5372662.
Through this year’s efforts, Avon hopes to make a better world for all women. Breast cancer is the most commonly occurring cancer in women, and this is why Avon makes it a point to keep their advocacy going. This year, the brand is thankful for being able to reach more people (14,069 in total) than ever by bringing the events online.
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