Panatang Sanofi campaign seeks to bridge gaps in Caring for Patients with chronic diseases


The pandemic caused disruption across the country’s healthcare system and a growing fear towards seeking medical consultation for risk of contracting the virus. And in its effort to build a healthier Philippines, Sanofi turned towards empowering mothers and spotlighting their critical role in managing their family’s health. The global pharmaceutical company recently launched their new campaign entitled Panatang Sanofi with the Pinay matriarchs at the heart of their advocacy.

“The mother is the cornerstone of the Filipino family. She is caring and selfless when it comes to attending to her family’s health,” said Amal Makhloufi Benchouk, Country Lead of Sanofi Philippines. “This is the kind of lifetime commitment we strive for in Sanofi as we build a healthier Philippines. There is no greater embodiment to our panata than our beloved mothers.”

Makhloufi was one of two speakers during the recently concluded online discussions entitled “Healthier/PH Sessions: Continuity of Care for a Healthier Philippines,” where she exchanged thoughtful dialogues and shared insights in front of an audience consisting of moms.

“As moms, we cannot afford to be sick or else who will take care of the family?” exclaimed Broadcast Journalist and the event’s moderator, Niña Corpuz. “A lot of us have to really be more proactive. It's really better to be informed and to be educated about potential health concerns so that we know that what we're doing is the best thing for our family.”

Sanofi has initiated programs in order to deliver better care. Sanofi has reinforced its Empower Program—a program for patients with diabetes; as well as launching WeHealth, a program that aims to connect patients with doctors, at any time and place.

“What the Empower Program ensures, especially during this COVID-19 pandemic, is the continuity of care for persons with diabetes,” Makhloufi explained. “They will be provided with holistic care and linked to the appropriate healthcare experts who will stay in constant touch and even do weekly check-ins with the patient.”

Sanofi recently launched the digital WeHealth ecosystem to connect patients and doctors in this extended community quarantine. The Sanofi Executive explained that the program is a proofpoint for the company’s unwavering commitment and panata to ensuring that families have access to the proper care they deserve.

“WeHealth is an e-Health Ecosystem that aims to connect Filipinos with their doctors or health service providers from the safety of your own home and this can be crucial during the pandemic because you’re eliminating the risk of exposure,” Makhloufi intimated.

The digital network allows patients access to digital consultations and medicine purchases of medicines through Sanofi Philippines’ WeHealth ecosystem.

“Even before the pandemic, Sanofi Philippines has been aiming to bridge the gaps that many Filipino families face when it comes to accessing consultation and treatment,” the Country Lead shared. “This is where we want to play a role and it’s part of our mission to build a healthier Philippines.”

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