After announcing a number of acquisitions in Europe, STADA Arzneimittel AG is now expanding its portfolio in the Asia-Pacific region with the recent acquisition of FERN C vitamin C product in the Philippines, plus its two children’s vitamin products – FERN C Kidz and Kiddimin.
“FERN C has not only an established brand heritage, but also a complete range for adults as well as for the pediatric application. With FERN C in our portfolio, we will establish a strong consumer healthcare platform to launch other quality medicines as well and provide better health for all Filipinos. With our successful portfolio expansion activities, we are able to offer quality medicines at reasonable prices, across all segments of healthcare; specialty, generics and consumer health”, according to Sharmaine Abarientos, General Manager of STADA Philippines.
STADA has a long lasting history of selling pharmaceutical products into the Philippines, and FERN-C acquisition is in line with STADA's strategy of strengthening its healthcare portfolio in emerging markets.
Importance of Vitamin C
Vitamins help your body perform optimally and Vitamin C supplement is a powerful antioxidant that help us ward off cellular damage. We need it for immune function, bone structure, iron absorption, and healthy skin. It helps increase our body's resistance to life's stressors. Vitamin C helps reduce both the physical and psychological effects of stress. And since our bodies don't make vitamin C, we get vitamin C from our diet, and supplements.
Not all brands are created equal that is why choosing the right kind of Vitamin C is important. Vitamin C supplement that allows them to keep up with their day-to-day activities, as well as, give them that extra protection from sickness and disease.
FERN-C is a non-acidic Vitamin C in sodium ascorbate form. This Sodium Ascorbate Vitamin C brand is tried and well-established local supplement for 15 years. One to two grams of FERN-C Vitamin C daily, helps boost the immune system.
FERN-C kidz is made with the same Sodium Ascorbate found in FERN-C, which make it safe for children to take on a daily basis. FERN-C kidz contains Zinc for added protection that boosts body resistance against sickness. Each bottle of FERN-C kidz is marked with the Quali-C seal, which certifies it of quality and effectivity.
FERN-C and FERN-C kidz will soon be available in Mercury Drug stores nationwide.
Visit www.stada.com/press for more information.
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