Maleficent “Welcome to the Moors” S'Maison mall display emphasizes on Inclusivity

Maleficent: Mistress of Evil is a dark fantasy adventure film produced by Walt Disney Pictures. This sequel to the Sleeping Beauty-retelling, turns Maleficent’s peaceful life   upside down when Princess Aurora and Prince Phillip get engaged. Maleficent and her goddaughter find themselves in opposing sides of an impending war as Phillip’s mother, Queen Ingrith, plots to divide humans and fairies forever.

Creating reel to real exhibits that brought excitement to moviegoers all year round, SM Cinema wanted to make an inclusive experience. The Maleficent “Welcome to the Moors” exhibit features themed tunnels and three rooms that will transport moviegoers to different worlds.

Visually impaired children from Deaf and Blind Foundation Philippines joined SM Cinema in welcoming the public into the Moors during its launch last October 10, 2019.

SM Cinema incorporated Braille System in every attraction of the exhibit to let the visually impaired children experience the whimsical charm of Maleficent 2: Mistress of Evil as well.

SM Cinema’s Vice President for Corporate Marketing, Ruby Ann O. Reyes shared, “Watching movies is a well-loved recreation and we want everyone to experience the joy it brings. We are continuously working to bring an inclusive movie experience to as many people as possible.”

For a reel to real experience of the movie, visit Welcome to the Moors installation at S Maison on October 10 to 16 and at SM Southmall on October 17 to 23.

Catch Maleficent: Mistress of Evil starting October 16 in SM Cinema’s regular, IMAX and Director’s Club branches nationwide. Book your seats through or download the SM Cinema mobile app.