PayMaya ramps up digital payments adoption with the launch of its “Don’t Pay Cash. PayMaya!” Campaign

PayMaya unveiled its fresh new look earlier today in a media event held at Capitol Commons.

The latest design comes with "Don't Pay Cash, PayMaya!" brand campaign that promotes a more convenient and rewarding payment experience for all Filipinos nationwide. This is in support of the National Financial Inclusion goals of the country and the aim to increase digital transactions in the country to 20% by 2020 under the National Retail Payment System (NRPS).




And we experienced the cashless convenience featured in the PayMaya QR firsthand at The Eattogether Food Hall. The Eattogether Food Hall in Capitol Commons happens to be the first cashless food hall in the country powered by PayMaya.

PayMaya Philippines Executives Raymund Villanueva, Head of Growth and Brand Marketing; Mitch Padua, Chief Product Officer; Kenneth Palacios, Head of Wallets Business; Paolo Azzola, Chief Operating Officer and Managing Director; Orlando B. Vea, Founder and CEO; Shailesh Baidwan, President; Miguel Fernandez, Group Chief Finance Officer; Mar Lazaro, Head of Enterprise Business; and Heidi Garayblas, Head of Brand and Marketing Services
Maya, PayMaya’s official mascots, dancing to PayMaya’s newly- launched jingle to the tune of the iconic Eraserheads anthem "Ligaya"


PayMaya's new brand campaign also features a catchy jingle with lyrics promoting the best perks of going cashless, set against the tune of the song "Ligaya" popularized by the iconic OPM band Eraserheads. Through the upbeat consumer campaign, the digital financial services leader unveils an enhanced PayMaya mobile app, exciting new features, and more compelling merchant partner promos, as well as the best cashback promos and discounts for an overall more rewarding experience for all users.

"PayMaya is undoubtedly the best way to pay in the Philippines today. Our formula is simple – make digital payments accessible, more convenient, more secure, more rewarding, and more fun. With a newer and smoother app experience, the biggest discounts and cashback promos, and an ever-growing network of merchant and add money partners, it's now better to 'PayMaya' instead of paying with cash," said Paolo Azzola, PayMaya Operating Officer and Managing Director.

Cashless convenience with just a click away

PayMaya is taking the lead in unlocking the multiple rewards and benefits of going cashless. It encourages all Filipinos to get more joy and value out of daily transactions by opting to use PayMaya instead of cash for all their payments needs. With the pre-holiday and e-Commerce sales just around the corner, using a PayMaya account for everyday transactions is the best way to get the best discounts and cashback for all your purchases.


This September 2019 alone, PayMaya users can get as much as P5,000 in cashback from the various promos rolled out by the brand. All one has to do is use the PayMaya app for prepaid load and gaming pins, bills payments, sending money, PayMaya QR transactions with partner merchants, and online shopping.

Even getting a PayMaya account gets more rewarding as PayMaya is giving as much as P200 just by registering with a referral code and upgrading their account.

"We're just getting started and this will get more exciting as we gear up towards the holiday shopping season. Our goal is to make every Filipinos embrace digital payments by multiplying the benefits of going cashless," said Azzola.

Better than cash rewards

PayMaya has updated the mobile app to make it easier and safer to use. PayMaya card's new, sleek design comes with an added layer of security for instagram-savvy Pinoys.

Placing high importance in security, all PayMaya users are encouraged to upgrade their accounts not only for higher transaction limits but also for safer transactions. To facilitate this, PayMaya has introduced a simpler and faster Upgrade process featuring selfie and AI technology. PayMaya also recently unveiled a sexier and safer black card design with the card number and other sensitive information at the back, instead of being displayed at the front.
The most popular services such as Sending Money, Buying Load, or Sharing Treats are now easily accessible with just one tap at the home screen of the app. Under the PayMaya Shop, one can also find more variants for digital goods such as telco load, gaming PINs, and treats vouchers - with the best discounts through promos.

Funding one’s PayMaya account is also easier–users can add money from your bank account through InstaPay or by linking their credit* or debit card.



PayMaya is the only financial technology company in the Philippines offering integrated consumer and merchant payment solutions with the widest on-ground branch network. It is the first to give millions of Filipinos an e-wallet that allows them to pay cashless transactions at any time of the day, anywhere in the world, and from any device. It is the financial technology arm of Voyager Innovations, the leading technology company in the country backed by PLDT, KKR, Tencent, World Bank’s IFC and the IFC Emerging Asia Fund.

Visit paymaya.com/deals or follow @PayMayaOfficial on Facebook and Twitter to know more about how you can maximize your PayMaya account.

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