The leading eye drop brand Eye Mo, encourages Filipinos to join in its #EyeCan myREDvolution campaign.
It is the centerpiece of this year's National Eye Care Awareness Month (NECAM), which inspires Filipino millenials to embrace social responsibilities through a series of activities anchored on the four pillars: Environment, Charity, Education and Health, plus Community and the Arts. The current campaign kicks off this month and will run until end of the year. It builds on the successes of the 2018 #REDVolution campaign which encouraged millenials to pay it forward through active participation in community activities. Now on its third year, #EyeCan or "I can Change a Nation" is part of its flagship campaign 'Eyes Mo, Care Mo."
Eye Mo Philippines' Head of Marketing, Earl Jayona said, "We launched the first eye awareness campaign in 2017 to educate people on the importance of a healthy eyesight. Every year, we want to build on what we have achieved, so that we can reach out to more people and educate them on proper.care. This year, we are spreading the advocacy furthee by taking it to communities, through a series of CSR initiatives that can help push the message forward and inspire millenials to promote social awareness and positive change."To spread greater awareness on the importance of eye health, a series of eye care lectures will be held, and free hygiene kits will be distributed. There will also be free eye checks. The nationwide campaign highlights Eye Mo’s strong commitment to spreading eye care awareness by combating the five signs of eye irritation, namely, sore, itchy, red, watery, and dry eyes. It also continues to advocate for proper eye education and eye care.
NECAM will visit schools and universities via concert tours, to spread the importance of eye health, bringing it to thousands of students across the Philippines. And as part of the NECAM campaign, a short documentary film will be launched featuring five outstanding millennials who have contributed positively to society. This aims to open people’s eyes on what they can do so that they can contribute to changing the nation for the better.
Eye Mo has also tied up with numerous communities in Metro Manila to effect visible change in the environment. As part of this, volunteers from school organizations and SK groups will also be tapped to do wall mural paintings to beautify the communities.