UD Croner rolls out in the Philippine Market


July 4, 2019, UD (Ultimate Dependability) and Prime Quest Transport Solutions, Inc. introduced its newest medium-truck brand in a media event held at the MegaTent in Quezon City, to continue its rich Japanese legacy of building the “truck that the world needs today” specifically for its growth markets across Asia, Africa, Middle-East and South America.


Guests were given  a sneak preview of UD Croner's strong Japanese craftsmanship, Volvo Group’s global technology via a test drive. Attendees got to test drive and check out the UD Croner for themselves. Crafted by Japanese Ingenuity, UD Trucks have earned high customer regard for reliability over the years.  Coupled with excellent after-sales service from the Volvo Group, UD is confident that they will be able to meet the customers' demands as it rolls-out in the Philippine market.



Powered by UD’s 280-hp 7.7 litre GH8 engine, the UD Croner boasts of fuel efficiency and reliability at par with European Standards. Croner has been engineered to maximize uptime and productivity----delivering UD’s brand promise of Ultimate Dependability.






Present during the launch were Steve Hedouin (Director for Marketing of UD Croner),  Toshio Shiratori (UD Design Director) and Masami Ozono (UD Director for Product Line Management) and  Jose  Teh of Prime Quest Transport Solutions Inc.  Sports Analyst Anthony Suntay hosted the event.


“UD Trucks believes that more time spent on the road and less time in the workshop adds up to the success of our customers’ business. It is our aim for Croner to make every moment count, through maximizing productivity and minimizing downtime on every run our customers make,” said Jacques Michel, Senior Vice President, UD Trucks International Sales. 
“The superiority of Croner comes from the best of three worlds – UD Trucks’ strong Japanese heritage and craftsmanship, Volvo Group’s global technology and sourcing, and local manufacturing and customer support. Further to that, with UD Trucks’ Ultimate Dependability standard and ‘Gemba' spirit incorporated in every aspect, each component is the result of years of development and stringent stress testing – a true testament to the Japanese hallmarks of quality,” said Jacques.


Croner Goes the Extra Mile

Croner in the Philippines has options for two gross vehicle weight (GVW) models: LKE and PKE; and their wheelbase variants, which can offer up to several different basic configurations to suit specific demands of various industries. Additionally, the air suspension on all variants is available as an option to protect customers’ cargo especially when travelling on rough road conditions.

“In the last few years, UD Trucks has seen tremendous growth especially in Southeast Asia, in some key markets like Philippines. I strongly believe that the combination of the Japanese heritage of UD Trucks, the local ‘Gemba’ spirit where value is created and the strong support from the Volvo Group, UD Trucks can definitely bring customers’ success to the next level. Philippines is a market where UD Trucks has historically been strong, where it has since long ago earned customers’ trust across the nation,” commented Steve Hedouin, Managing Director of UD Trucks Philippines. 
“New Croner is the truck that can help meet our customers’ requirements and expectations to manage their key business challenges”, added Steve.

In the Philippines, it’s important to have a reliable truck engineered for ultimate performance during operations. UD Trucks’ Croner is the best option to get the job done. It saves time which is the most important resource of all. Customer-focused aftersales support and advanced features results to decreased number of service turnover. Progressive reliability, fuel efficiency and maximized uptime reduce requirement of service to keep customers on the road for years.

UD Trucks goes the extra mile for smart logistics by delivering the truck and services in Croner that the transportation companies today in the Philippines can rely on. “Going the Extra Mile” is the brand promise of UD Trucks with a focus on fuel efficiency, uptime, reliability and drivability, while meeting today’s high standards for safety and environment, allowing UD Trucks to provide customers with the best products and services in the market to meet their business needs.

Topnotch Support Services

UD Trucks takes pride in its comprehensive set of UD Extra Mile Support services, such as UD Genuine Service and Parts, UD Driver Training, and UD Trust Service Agreements. These were developed to ensure its trucks such as Croner run and remain in optimum condition to go the extra mile, saving minutes, hours, and days over the years.

In addition to its Extra Mile Support, UD Trucks also offers professional telematics solution that provides customers with real time information and reports to improve their fleets’ operation. By connecting its trucks to the UD workshops, UD Trucks enables proactive and continuous workshop support to its customers.


About UD Trucks

Established in 1935, UD Trucks is a leading Japanese commercial vehicle solutions provider with presence in more than 60 countries.

A proud member of the Volvo Group, UD Trucks had a net sales of 335 BSEK l in 2017. UD Trucks is an innovation leader in smart logistics with its full range of heavy duty trucks - Quon and Quester, medium duty trucks - Condor and Croner, and light duty trucks - Kazet and Kuzer.

UD Croner is exclusively distributed in the country by Prime Quest Transport Solutions. Interested parties may visit http://primequest.com.ph or call (02) 455 8112 / 426 7370 for more information on the UD Croner.

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