Prudence Foundation launches SAFE STEPS KIDS programme to educate the youth on life saving skills in times of Emergencies
Executive Director Marc Fancy said, "The Philippines is one of the countries in Asia most prone to natural disasters such as floods, fires, earthquakes and typhoons. What this programme aims to achieve is to equip the most vulnerable group of our community with information on how to stay safe and react to emergencies, hence helping to build a more resilient community and future generation. "
Safe Steps Kids is a safety awareness programme developed by Prudence Foundation, in partnership with Cartoon Network, Philippine Red Cross, International Federation of Red Cross and Red Crescent Societies. It educates Pinoy kids on lifesaving skills during emergencies by providing vital survival tips in response to emergencies or natural disasters.
At the regional launch of SAFE STEPS Kids yesterday at the Manila Ocean Park, Prudence Foundation unveiled its multi-platform public-service programme directed at saving millions of lives in the region by creating a future generation that is well-prepared and resilient to life-threatening situations.
In order to reach a greater number of the younger generation, SAFE STEPS Kids comes a series of kid-centric, practical and easy-to-understand tips through a medium they know and love. The programme focuses on providing life-saving information to children through entertaining videos and education materials that features beloved Cartoon Network characters.
The initiative comprises a series of 12 50-seconds public service announcements. Each video features a set of characters from a well-known Cartoon Network series who will anchor the storytelling process to raise awareness and provide educational information. The messages addressing three types of key life-threating issues are approved by IFRC.
The first category of videos to launch focuses on Disasters, featuring the irrepressible superhero trio, The Powerpuff Girls. Later in the year, the First Aid episodes will be rolled out, featuring We Bare Bears; followed by videos on Road Safety featuring characters from The Amazing World of Gumball.
Leslie Lee, Vice President of Cartoon Network in Asia Pacific, added: “This unique partnership uses characters from shows that are really well loved in the Philippines. As the leading kids’ channel in the Philippines, Cartoon Network can create content that helps make this important message resonate with kids and their parents. Once again, the day is saved thanks to The Powerpuff Girls.”
The said videos will air on Cartoon Network on Cignal Digital TV Channel 220 (HD), Sky Direct Channel 15 (HD), SkyCable Channel 178 (HD), and Destiny Cable Channel 178 (HD Digital) and on Cartoon Network’s social and online video platforms, websites and apps, including Cartoon Network Watch and Play.
"SAFE STEP Kids programme is a great opportunity to build a culture of safety in the Philippines, which we carry out through school safety or humanitarian education on disaster risk reduction and health promotion. This initiative does not only educate, but also enables children to be proactive when it comes to saving lives at an early age,” said PRC Chairman Richard Gordon.
Visit www.safestepskids.com for more information.