Metrobank spearheads Meaningful Banking experience campaign

Earlier today,  Metropolitan Bank and Trust Co. (Metrobank) recently launched its Meaningful Banking campaign  aimed at elevating  its promise of “You’re in Good Hands” at the Grand Hyatt Manila.

From the time Metrobank was estsblished, its reason for being has always been to serve customers extraordinarily well by helping them spot opportunities and working together to realize their dreams---whether to scale up their business or achieve their goals wherever they are in life.

“In this day and age, we see a lot of developments as our customers continue to evolve. Thus, to keep our promise of keeping them in good hands, the bank must evolve as well,” says Metrobank President Fabian S. Dee. “Today, we announce the start of the next stage of Metrobank’s transformation journey as we aim to deliver Meaningful Banking for our customers. It is our re-commitment to put customers at the heart of everything we do---to listen and understand them as we strive to move, change, and grow together.”

And as Metrobank begins its journey to Meaningful Banking, it introduces a new communication campaign featuring its new Metrobank signature frame that serves as a visual focal point highlighting its customers’ meaningful stories.

From driving financial literacy to honoring outstanding Filipinos, to helping the communities it serves; Metrobank is also committed to supporting meaningful initiatives which can contribute to nation-building. It goes beyond building just a business and aims to make a real difference in Filipinos’ lives--redefining banking that is made truly meaningful.

“Meaningful Banking is Metrobank’s north star as we start on a transformation journey,” says Metrobank Chief Marketing Officer Digs Dimagiba. “Even if we are not yet able to serve them perfectly now, we commit to continuously improving so that we can deliver Meaningful Banking every step of the way, for the customers of today and tomorrow.”

Visit to learn more about the campaign.