The new Sensodyne Rapid Relief toothpaste helps the younger generation's oral health care problem

Tooth Sensitivity is a common, irreversible problem caused by dentine exposure.  Research has shown that as many as one in three people may suffer from tooth hypersensitivity or pangingilo, with prevalence peaking at 30 to 40 years of age.

But in a study, two out of five younger adults, between 18 and 25 years old 2 , otherwise known as “Generation Z” or “Gen-Z”, now experience the onset of tooth sensitivity.

In the recent event dubbed as “Face the Race”, leading oral healthcare brand Sensodyne, launched the new Sensodyne Rapid Relief toothpaste which provides sufferers with speed and efficiency in beating tooth sensitivity.

Sensodyne launched its  Rapid Relief product to keep up with the younger generation’s oral healthcare problem. While it remains to be an irreversible problem, tooth sensitivity can be managed with proper dental hygiene.

“The youth of today enjoy a dynamic lifestyle. They are highly mobile and always multitasking. As such, oral health may not always be a top priority. In fact, more than 50% of them do not consult their dentist on problems such as tooth sensitivity and find ways to work around it instead,” says Michael Mallari, GlaxoSmithKline Consumer Healthcare Philippines Expert Sales Manager.

“For Filipino Gen Zers, who constantly connect with friends and family through shared meals, experiencing pangingilo is a major distraction and a problem that needs to be addressed. Instead of enjoying and being able to try out new food, they experience pain and discomfort that takes their attention away from the moments that matter.”

Tooth sensitivity is a dental condition that causes discomfort or pain in teeth when encountering certain substances and temperatures. It occurs when the dentine underneath the tooth enamel becomes exposed, revealing small holes called tubules. When the fluid inside these tiny tubules encounters something cold, hot, sweet, or sour, it can trigger the nerves inside the tooth and cause a short, sharp pain.

Sensodyne Rapid Relief toothpaste for sensitive teeth has a unique formulation that beats sensitivity pain fast. It has an active ingredient called stannous fluoride which enables faster blockage of the tubules. It also has an optimised polymer system that creates a gel-like scaffold which holds the stannous fluoride in place, preventing it from being washed away in the mouth. When used as directed, the unique technology in Sensodyne Rapid Relief toothpaste offers fast relief and long lasting protection to beat sensitivity.

The Sensodyne Rapid Relief toothpaste retails at P 208 at leading stores nationwide.

Visit for more information on Sensodyne Rapid Relief.