Last Tuesday, the leading mobile wallet GCash, introduced an exciting ”green” feature on the app referred to as GCash Forest. This app lets subscribers plant virtual trees that will have real-Iife counterparts.
Filipinos who want to contribute to saving Mother Earth can do so by "Going Cashless". Going green with GCash Forest is fun and convenient. The youth can even help plant trees and helo increase the Philippines’ forest coverage in return.
By the end of 365 days, GCash Forest aims to plant 365 thousand trees with the help of GCash subscribers.to switch to greener alternatives.
In partnership with WWF and Biofin, every transaction you make starting July 1, 2019 with the GCash app helps in the effort to plant 365,000 trees in 365 days!
How Gcash Forest works
According to the Department of Environment and Natural Resources’ Forest Management Bureau (FMB), the Philippines is losing 47,000 hectares of forest cover every year. The FMB also reported the need to rehabilitate 1.2 million hectares of forest lands by 2022 to prevent landslides, ensure water availability, and preserve biodiversity.
“GCash Forest is about making it easier, more convenient, and even rewarding for everyone to take care of our environment for the benefit of future generations,” said Mynt CEO Anthony Thomas. ”GCash is no longer just providing an excellent platform for accessible financial products and services but also enabling Filipinos to be more active in responding to real-life issues, such as climate change mitigation through reforestation. ”
GCash considers GCash Forest as a last mile initiative that fully recognizes the emergence of an all-digital Filipino lifestyle.
To implement its tree-planting initiatives, GCash Forest partnered with the Department of Environment and Natural Resources (DENR), World Wildlife Fund (WWF) and The Biodiversity Finance Initiative (BIOFIN). The DENR will provide land resources in lpo Watershed, an essential component of the Angat-Umiray-Ipo watersheds system supplying 98 percent of Metro Manila’s water. WWF will be providing trees and manpower while BIOFIN will provide expertise on monitoring.
Thomas added that recent findings on the Philippines’ vulnerability to climate-related hazards call for greater collective action. Results of the Global Peace Index 2019 identified the Philippines as the most susceptible country to the adverse effects of climate change. By leveraging the GCash platform and scale, GCash Forest aims to rally a coalition of individuals, non-government organizations, and international organizations to meet its 2020 targets.
To plant trees through GCash Forest, GCash users need to collect ”green energy” by frequently using the app. Users who get enough green energy can choose which species of trees they want to plant in a selected area at the lpo watershed. Once the trees are physically planted, users get to receive a certificate of ownership with a serial number, fun facts and updates on the growth of their trees on their GCash apps. ”Many Filipinos, especially the younger ones, care about the environment but a lot of them don’t know how they can actively take part in environmental protection. This is a barrier that GCash Forest addresses because they only need to use their smartphones-an already integral part of their daily lives-to make a difference,” concluded Thomas.
The new featureis inspired by Alipay Ant Forest, a product operates by Ant Financial, an Alibaba affiliate n e parent company of the world’s leading payments and lifestyle platform, Alipay. Via the mobile platform, more than 500 million users have planted 100 million real trees and advanced a shared vision of sustainable and inclusive development.
“The GCash Forest shows digital technology holds a huge power to mobilize people in support of sustainable development and the fight against climate change. And this power goes beyond border and is at our fingertips through our mobile devices,” said Yan Meng, Ant Financial’s Global Head of International Partnerships. “We’re more than happy to open up our technology and expertise to current and potential partners to make the world a better place.
Learn more about GCash Forest here: www.gcash.com/gforest
Download the GCash app Play Store: bit.ly/GCashAndroid App Store: bit.ly/GCashiOS GCash on Messenger: m.me/gcashofficial
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