The leading nail polish brand worldwide launched its ORLY Gel FX Builder in a Bottle innovation last February, 19, 2019 at the Marco Polo Hotel.
ORLY's newest product is a builder application that offers flawless nail extensions. ORLY GELFX® Builder In A Bottle® is an effortless, all-in-one, brush-on builder application that helps sculpt beautiful nails and extend natural looking nails easily.
This revolutionary brush-on Builder in a Bottle™ formula applies like a soft gel, wears like a hard gel. ORLY® GELFX® Builder In A Bottle™ can be used with GELFX® Primer, Gel Nail Color, and Topcoat to achieve your desired sculptured, beautiful nails.
In the said all-white afternoon tea party, ORLY held a beauty dialogue featuring three inspiring Filipina women who have led significant contributions in their respective fields: Doctor Geraldine Zamora, whose strength and resolve to help her patients is known in the field of Rheumatology and Internal Medicine; Journalist Margaux Salcedo, with her crystal-clear narrative of events and places in her weekly column; and compleat Actor Pinky Amador whose talent is well-known globally, were invited to join ORLY International Vice President for Sales, Nadia Deering, in discussing the importance of women helping other women thrive in their particular areas of expertise.
The event emphasized the need for everyone to look closely at their own uniqueness, especially in this era where one is gauged by the optics of social media and celebrate distinctiveness to promote a kinder and a more loving look of oneself and others.
Elsbeth Schutz, ORLY Ambassador, was also present to train professional nail technicians who will be the primary users of the new product. “For over forty years, we have delivered quality without compromise at great value and we’d like to keep that streak going with the Builder that hopes to disrupt all the nail care offerings of today,” she said. “Compared to Acrylic or Hard/ Soft Gel, the Builder allows for an easier application, has flexible strength that eliminates painful cracking, and follows a fuss-free soak-off removal that actually protects your natural nails and allows them to grow,” she furthered.
Deering also gave a style report on nail care trends and top polish colors this 2019, with the nude tones getting a shimmer and glitter upgrade and the bolder colors of Vibrant Reds and Aqua Blues being a staple of everyone’s Summer wardrobe. Light Coral and Iridescent Pearl also make its usual rounds, renewing a fresh take on a new season.
Through the years, ORLY has built its heritage on leading through innovation. Its continuous effort in reinventing the game puts ORLY at the forefront of building beauty and style for generations to come.