SM City North EDSA celebrates Independence Day with Manila Street Wear Fashion Show

In partnership with fashion designer Jeffrey Rogador, SM City North EDSA celebrated Independence Day this June 12, 2018 with Fashion Show called "Manila Street Wear" at The Block Atrium.

Pieces from Marithé + François Girbaud and Mossimo collection were presented during the first part of the show.  Next came in Jeffrey Rogador's masterpieces.

Jeffrey Rogador's design showed a celebration of immerse and diverse Filipino Culture. His collection featured doodles and images on the clothes, which the designer did himself. His jackets, pullovers , and shirts evoked a style with a concoction of contemporary and deep-rooted aesthetics that both serves to form and functionality. It is about dressing up and celebrating the liberty, diversity, and inclusivity, regardless of age.

In the said event, the 60 aspiring models from all shapes and sizes representing the genuine Filipino people of today in an urban setting that went on the catwalk included famous celebrities, social media influencers, and sports enthusiasts. They are Nicole Cordovez, 2016 Miss Grand International first runner-up, the social media guru such as Mike Lavarez, who is also a DJ, Tom Tacwigan, Raven Tacwigan, Chuck Aquino, and Joe Abad and De La Salle Lady Spikers Major Baron, Kim Fajardo, Kiana Dy.

DJ Tom Tacwigan

Rogador's Filipino-Inspired Collections represent ed style, comfort, and function mostly made as "ready-to-wear" for the people who love to go with style without sacrificing the comfort of what they wear. His works were simple and staple.

Jeffrey Rogador, a UST Fine Arts graduate, is fond of making art that is wearable. He took up fashion design in Fashion Institute of the Philippines and joined in the 6th MEGA Young Designers' Competition to make his vision come alive. Later, he went on to become one of the mentors of the prestigious Philippine Fashion competition.

An exhibit and selling of seven different Filipino culture-inspired collections of Rogador at The Block Atrium runs until June 13. These rare collections definitely fit and match to the fashion needs of the Millennials.

Check out the Pinoy SMile Sale and get up to 70% off on fab finds for SM Advantage Card Holders. Do follow SM City North EDSA facebook and Instagram accounts for more Information.


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