Last June 19, 2019, Shopee announced its partnership with leading beauty brands to celebrate Women Empowerment. Five Women’s Right advocates, which includes 2013 Miss World Megan Young, celebrity KC Concepcion, and Maybelline beauty blogger-influencers Martha Jante, Kristine Roces and Helen Payawal joined in Shopee's Beauty Fair launch at Okada.
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partnered with Maybelline to bring all five of them together. There were talk show sessions where each had their personal stories to tell on how they managed to overcome the society’s beauty standards. They delve into the various topics including how the media has influenced the standards of beauty, their struggles, and success in both their careers and personal lives.
2013 Miss World Megan Young talked on empowerment and standing up for oneself. She shared her towards the 2013 Miss World Crown, and how the title has since placed her in a position that inspires young women around her.
“Joining Miss World 5 years ago really took me out of my comfort zone and challenged me to be more confident. After being crowned, I realised I was in a position where I had the power to influence young women, and I wanted to do my part to encourage them to stand up for themselves. I used to just shrug off people who say insensitive or hurtful comments, but now call them out and tell them they’re wrong, and I encourage all women to not be afraid to do the same,” shared Young.
Young’s success in her acting career is also a reflection of her commitment to empowering women, choosing only to act in powerful female roles. She currently stars in the drama, The Step Daughters, where she plays a young, fearless woman named Mayumi who changes her destiny by being tenacious and true to herself.
Brand ambassador for Palmolive, KC Concepcion, also shared her own story on how being healthy is as important as being true to oneself. The singer turned actress talked about numerous topics from haircare to fitness, and how her journey with maintaining her health has helped her confidence and enabled her to achieve success in both her career and personal life.
“Shopee’s Beauty Fair is a celebration of women and their success, and we are proud to partner Maybelline and Palmolive for this event both leading beauty brands who share the same belief that women should be celebrated as they are. Beauty Fair was conceptualised as part of Shopee’s continued commitment to empowering Filipina across the country. We hope that this serves as an inspirational platform for more women to take a step forward towards achieving their goals," according to Jane Lim, Director of Shopee Philippines.
Media and participants emjoyed a free blow-dry and hair styling session by Creations – a salon by Asia’s Top Model Judge, Lourd Ramos’ salon as well.
Visit shopee.ph/BestofBeauty for more information about the Shopee Beauty Fair Sale.
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