Tuesday, May 22, 2018

Electrolux donates 200 washing machines through its “Love You Loads” Program


With so many concerns to juggle, doing the laundry  is the last thing mothers need to worry about, thanks to Electrolux.

Partnering with supply chain outfit CEVA Philippines, Electrolux Philippines donated 200 washing machines to chosen mothers and communities. 






Dubbed as the “Loads of Love”, the program was designed to help the loads of Filipinos through modern appliances. The washing machines will go towards the GMA Kapuso Foundation and Gawad Kalinga’s beneficiaries and programs.

During the turnover ceremony of the Loads of Love program held at the Electrolux office in BGC last May 11, 2018, Electrolux Philippines Country Marketing Manager Andrea Soto-Pionilla shared that the donation was to recognize their appreciation for mothers and all the hard work they do for their families. She also pointed out about the fact that not all women in the Philippines have the luxury of owning a washing machine. “This is the reason why Electrolux and CEVA want to help lighten the loads of moms and women through the Love you Loads CSR program” she said. “May is the time where we recognize and share our appreciation for mothers and all the hard work that they do. Electrolux wants to express our support for moms and families all over the country.”

“Mothers have so many concerns to juggle – from work to taking care of their children and the house on top of that! Laundry should be the last thing they need to worry about. Having a washing machine in their household can make this chore faster and easier so that she can move to more important things and families can spend more time together,” she added.

Aside from benefiting households, washing machines will also be donated to GMA Kapuso partner organizations who need the units to serve the underprivileged. Having a washing machine on their household can make this chore faster and easier so that they can move to more important things and families can spend more time together.

Mark Hoolahan, Human Resources Director of North Asis Cluster of CEVA, said “CEVA Logistics is immensely proud of our long term business partnership with Electrolux. We are privileged to be able to partner with Electrolux in assisting such worthwhile causes as the GMA Kapuso Foundation and the Gawad Kalinga community.”


The global appliance company has been with CEVA Philippines for a long time now, with the brand acting as its supply chain partner. Mark Hoolahan, Human Resources Director of CEVA – North Asis Cluster said “We are very very honored and pleased and it gives us great pleasure to be able to contribute to the assistance and the worthwhile cause that the donation of these 200 washing machines will provide to families.”

Rikki Escudero-Catibog, GMA Kapuso Foundation Chief Operations Officer and Executive Vice President thanked Electrolux and shared where the donations will go. She mentioned partner organizations namely ChildHaus, Missionaries of Charity, Damascus House and the dormitories of the Armed Forces of the Philippines.

Electrolux Philippines aims to “shape living for the better”. Through this program, the brand is able to focus on having their products and solutions in helping Filipinos achieve, create and elevate experiences of sustainable home living. The program is also in line with the aim of Electrolux, which is to shape living for the better and improve the everyday lives of Filipinos. It means a renewed focus on what their products and solutions can help people achieve, to create experiences that will elevate everyday life and to be a driving force in sustainable living.

For more information on Electrolux Philippines and Love You Loads Program, visit www.electrolux.com.ph and follow @ElectroluxPhilippines on Facebook and Instagram or @ElectroluxPH on Twitter.

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