Everyday Play Day at SM Supermalls makes a huge comeback

Kids and the whole family experienced a day full of fun activities at the SM City North Edsa last April 13, 2018 with the next leg of EVERYDAY IS PLAYDAY.

Along with 17 other malls, #EverydayIsPlayDay atSM sets the mood for playful fun for kids and the whole family, making all SM Supermalls a perfect summer venue for everything play.

During the next months, more than twenty global brands will be launching their latest toy collections in SM City North Edsa. More than 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkins, will tour all the 18 malls in a series of exciting shows and meet and greet sessions.

Sony PlayStation will bring in fun and exciting technology in our days of play, Fujifilm Instax, which will capture the best and fun memories from kids to kids at heart.

Kids who love combining entertainment and education will surely get excited for Nutty Scientists which will have roadshow all around SM Metro Manila malls. They create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. Children will be active participants in the hands-on activities they offer that will be led by professionals.

SM teams up with PayMaya, GCash for scan-to-pay services at mall events

Boosting excitement in the malls, SM Supermalls brings cashless payments to all its mall events starting this April 2018.

Making its debut at the 2018 Everyday is Play Day at SM kickoff at SM City North EDSA, two of the biggest digital wallet service providers in the country PayMaya Philippines of the PLDT Group and GCash of Globe Telecom takes shopping experiences to a whole new level as SM begins to promote this service in 68 SM malls nationwide. Pay Maya and Globe G-cash offers 30% rebate to those customers availing their favorite toys through scan-to-pay mobile payment technology ----making this year's campaign much bigger and stronger.

"As we launch scan-to-pay services with GCash and PayMaya, SM continues to make its mark as a trailblazer in the industry," said Jonjon San Agustin, Senior Vice President for Marketing of SM Supermalls. "This is just one of the many exciting things to watch out for this year as SM delights customers with meaningful innovations and bigger family fun events."

As part of the #LetsPlayNowAtSM campaign, customers can download the SM Mobile App to enjoy loads of fun summer games to get instant freebies and giveaways! For more updates about #LetsPlayNowAtSM and #SummerTasticASM, visit www.smsupermalls.com.