LG gets to the bottom of TV’s staying power

The leading producer of OLED TVs TV’s staying power As the world’s Internet penetration rate increases, many doomsday heralds predict the demise of TV. However, fast-forward to 2017, the TV is not only still around, but also better and more high-tech models are being released every year. At this rate, one cannot help but wonder: What gives TV the staying power it is enjoying today?

TV affects society The original philosophy behind the TV as a medium is to facilitate communication and globalization in the modern world. And as we find ourselves in a brand-new golden age of TV, no other medium does this as beautifully and as covertly as TV.

Cultural changes on a global and local scale have been fueled in one way or another by TV shows. Locally, variety shows are consistently influencing the way most Filipinos talk. And social scientists believe that teleseryes, like FPJ’s Ang Probinsyano, effectively preserve and promote Filipino family values and patriotism in a society that’s bombarded by various influences from abroad. These examples are just the tip of the iceberg.

Although some may argue that smartphones, tablets, and laptops are just as good as TVs when it comes to conveying society-altering messages, the clamor for high quality media cannot be ignored.

TV offers immersive viewing experience

While the big screen will always have a special place in the hearts of many cineastes, in front of the silver screen is where many families find themselves bonding over the latest episode of the hottest TV series. This is why more companies, like LG Electronics, deliver products that cater to the need for an immersive at-home viewing experience.

Early this year, LG released its latest OLED TV masterpiece – the 77-inch LG Signature OLED TV – in the local market. It features Active HDR with Dolby VisionTM and Dolby AtmosTM – an explosive combination in the visual and aural sense, significantly elevating the TV experience at home. This immersive entertainment formula is the perfect solution to stay true to the award-winning work many people put in cinematic masterpieces.

In an interview with The Hollywood Reporter, director Christopher Nolan said, “Sound is as important as picture. I don’t agree with the idea that you can only achieve clarity through dialogue. Clarity of story, clarity of emotions – I try to achieve that in a very layered way using all the different things at my disposal – picture and sound,” he said.

This is why LG’s TVs and sound bars come with Dolby Atmos technology to provide immersive audio with three-dimensional, object-based surround sound.

One of the company’s most notable sound bars is the advanced Multi-Dimensional SJ9 Surround Sound Bar. It is equipped with multiple speakers that deliver high-quality audio from every conceivable angle.

Meanwhile, the Sound Bar Flex SJ7 brings versatility by allowing users to position its two halves anywhere they like.

“We recognize the importance of good quality audio in delivering cinematic masterpieces to more people. We put in equal amount of effort in making our TVs and sound bars; they are designed to deliver excellent musical scores down to its last note,” said Mr. Tony An, LG Philippines Vice President for Home Entertainment.

As long as more people demand for high quality content, TV will still be around, continuously evolving to redefine what it means to achieve a complete viewing experience.

For more information about LG’s TVs and sound bars, please visit www.lg.com/ph