Goldilocks helps empower communities with its 'Kabuhayan Bakery' livelihood program

Lobo, Batangas has long earned its reputation as a hotbed for mining, but excessive mining has threatened its rich marine sanctuary.  Because of this,  efforts have been made to save the ecology by reducing Lobo’s dependence on the income generated from mining.

As part of its CSR efforts, Goldilocks Foundation donated a fully-functional Kabuhayan Bakery business to Masaguitsit-Banalo National High School. This endeavor is in partnership with ABS-CBN Lingkod Kapamilya Foundation Inc.'s (ALKFIs) Bantay Kalikasan and Nutrition Center of the Philippines.

In order to create a ripple effect of livelihood opportunities, the bakery will be managed by the locals, who were given the appropriate training to make a variety of breads and simple pastries. These products can then be sold either on a retail or wholesale basis.

“My dream is to eradicate poverty in Lobo, while keeping the environment and Lobo’s natural resources as healthy as possible,” noted ALKFI Managing Director Gina Lopez. “I hope that the teachers will teach their students how to love one another and also Mother Nature. Let us be responsible and commit to being earth warriors,” she added.

On the part of Goldilocks, the country’s number one bakeshop intends to make the Kabuhayan Bakeshop an integral part of its Foundation’s advocacy. “This is the first Kabuhayan Bakery that we launched, but it certainly won’t be the last. We hope to replicate this model in a number of key locations, and expand this program in the coming years,” said Cherry Caluya, Marketing Director of Goldilocks.

Other sponsors include Honda Motors Philippines, who donated a motorcycle to help the community in delivering bread all around the city, San Miguel Mills, and the Local Government Unit led by Lobo Municipal Mayor, Atty. Gaudioso Manalo. Follow @GoldilocksPH on Twitter or Instagram or visit the official Goldilocks website at for more information about the initiatives of Goldilocks Foundation.