Saturday, June 10, 2017

Tom Rodriguez is the new endorser of Essilor Philippines


Unknown to many, Actor Tom Rodriguez is also a digital artist. As such, he gives due importance to eye protection as he teams up with world's leading ophthalmic optics company, Essilor Philippines.

Digital electronic devices emit dangerous blue light, which has a negative impact on our vision. While some blue light exposure is essential for good health, being overexposed to   smartphones, computer screens, and other digital devices increases a person's risk of macular degeneration later in life.

Essilor's most technologically advanced protective lenses Crizal® Prevencia™, is the only clear lens in the market that effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision.

“Exposure to harmful blue light may be inevitable, but we can minimize the risk by doing our part. By choosing Crizal® Prevencia™, we can protect our eyes on a daily basis and maintain a healthy vision,” says Tom Rodriguez in a press conference last June 8 at Milky Way,  Makati City. His TVC for Essilor's Crizal® Prevencia™ lenses was officially launched in the same event.


In the new TVC, Tom is seen going through his everyday routine. Like many of us, who are also easily exposed to harmful blue light – whether we are in front of our laptops and computers doing work, commuting, or checking messages and schedules on our phones.

He sketches and sculpts in between takes during drama filming or photo shoots. He is also an aspiring app designer. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue light and he admits that this has affected his vision.

“Belonging to a technically-savvy generation and with my love of creating digital art, I cannot do without my phone and digital devices. What’s more, my active lifestyle also keeps me under the sun a lot, It’s quite alarming to know how being exposed to UV rays and blue light can cause long-term damage. With Crizal® Prevencia™, I can protect my vision, and also prevent blue light from harming my eyes.”



“With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light and promote healthy vision in the country. By aligning him with Crizal® Prevencia™, we hope to convince more Filipinos to use protective lenses in their daily activities.” Dr. Emelita Roleda, Essilor General Manager


It is important to find lens that best suit your needs for viewing your computer and other digital devices. Crizal® Prevencia™ offers eye protection from almost all ultraviolet light and some blue light. 

Do visit your preferred eye care professional to learn more about Crizal® Prevencia™. Taking preventive measures against irreversible eye conditions this early will eventually pay off.



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