To commemorate the launch of the new, upgraded Downy Parfum Collection, Downy Philippines unveiled put up a window display at PureGold QI Central Branch last March 10. The window display features two mannequins, one wearing an elegant red dress washed with Downy Parfum Collection, and the other in a grey dress sprayed with expensive perfume.
"We want to let PureGold shoppers to smell and prove for themselves that the new Downy Parfum Collection gives freshness that lasts longer than expensive fragnances on fabric," said Shreyas Subbaraya, head of shopper marketing at Procter and Gamble Philippines during its media unveiling on March 16th.
The latest Downy Parfum Collection features an upgraded formula of its flagship sophisticated scents: Passion, Mystique, Romance, and Fusion. "The upgraded collection has the highest-ever intensity of perfume oils and the best dual perfume capsules technology in Downy's history in Asia," added Mr. Subbaraya.
Shoppers can go to Downy scent selector booths in the leading PureGold branches to choose the Downy scent that suits them best. Those who purchase P 100 worth of Downy Parfum Collectuon at these branches will be get a chance to win a full year's worth of Downy.
The #NeverFade window display at PureGold QI Central Branch can be seen until March 18 while the one at PureGold Shaw Boulevard is available for viewing from March 24 - 31, 2017.
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