Christmas came early as Procter and Gamble partnered with Puregold for 7th VIPuring Convention that honors sari-sari and grocery store owners for their continued patronage of the supermarket chain.
The biggest and best-ever VIPuring event was dubbed as “Joy to the World: A Merry Christmas Convention” with Joy dishwashing liquid as its featured lead brand. Other leading Procter and Gamble brands such as Safeguard, Ariel, and Downy were also featured in the event.
“We wanted VIPuring attendees to be part of a breakthrough and historic event, so we initiated this GUINNESS WORLD RECORDS attempt. We gathered 300 people to wash plates at the same time to set the record”, says Shreyas Subbaraya, head of shopper marketing, Procter and Gamble Philippines.
People washed 2,017 plates with just one 45ml sachet of Joy Kalamansi. “This demonstrates Joy’s remarkable Bisang Katutak performance”, adds Mr. Subbaraya.
Actor Luis Manzano, actor and producer Gerald Anderson and two of the country’s most admired singers Jaya and Jose Mari Chan were part of the merry-making event as a special treat to VIPuring attendees.
The new GUINNESS WORLD RECORDS title of ‘“Most People Washing Dishes Simultaneously” by using just one sachet of Joy dishwashing liquid was set on 15th November 2016 at Halls B and C of the World Trade Center, Pasay City.