Cumulative Effect that is Domino's

A “domino effect” is produced when a single event initiates a succession of similar events, hence the analogy to a falling row of dominoes.  Domino’s Pizza Philippines has stayed true to this meaning, and yet has added so much more.

The country’s pizza delivery expert has demonstrated that the simple act of receiving a delicious box of Domino’s pizza creates an outward (and contagious) ripple of joy, delight, and cheerfulness. Indeed, it is enough to make you momentarily forget about the weariness and challenges of the day, and instead focus on “love at first bite” – that’s the #DominosEffect !

As of last count, almost 1 million people have seen the #DominosEffect on full display, when a viral of a truly unique initiative exploded on social media. In case you haven’t seen the video, here it is:

When a company shows that it understands and empathizes with the grief associated with Metro Manila traffic, and does an amazing gesture in order to put smiles on people’s faces, then it is no wonder that the #DominosEffect video has taken the Internet by storm.  The company “delivers delight, one pizza at a time.”

While there’s no doubt that Domino’s Pizza will surely translate into delight, spreading the message to share and disseminating this #DominosEffect deserves to be passed on. The world can certainly benefit from the ripple effect.of smiles, joy, and laughter nowadays.

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