AirAsia launches its #HowIFlyChallenge CSR Campaign

"Take only pictures, leave only footprints, kill only time." I heard these lines from our mountaineering group leader many years ago when I joined in a Taal Volcano climb. While the linese has its origin as a mountaineering quote, it is also often used when travelling in remote areas of the world as it voices concerns on the effects of walkers and mountaineers on wild land.

Last November 9, 2016, AirAsia called for responsible travel with the launch of its #HowIFly Campaign. The environmental movement is an online movement that aims to inspire, enable, and empower travellers to minimize their carbon footprints.

"HowIFly calls for responsible travel, and the value of generating a positive impact on communities, wildlife, and the environment. Over 1.5 billion travellers are expected to travel each year by 2020, and we have the power to change our world by simply becoming aware and responsible of our actions," said AirAsia Philippines' CEO Dexter Comendador.

Months ago, AirAsia launched their #WhyIFly initiative to encourage more people to take on travel and spread the love of storytelling by taking beautiful photographs and video clips. Taking  photos and video are the best  ways to enjoy these places as they are least invasive. With the launch of #HowIFly, the focus shifts to  making a huge difference by taking on responsibility as a traveller.

"More than an airline operator, AirAsia is a company that understands people and the true needs of discerning travellers. We recently gave travellers new reasons to explore new ground with the #WhyIFly campaign...Now, we shift from inspiring travel to steering these travellers towards more responsible ways of travelling with #HowIFly," he added.

AirAsia invited speakers, whose  stories emphasized on environmental protection.  Our local tourism has experienced continued growth over the years and since it is one of our main sources of welfare, we should all be responsible travellers, taking extra care not to harm the wildlife in the area, including animals, plants, and all living things.   Without people who care, these outdoor places are doomed to fall as victims to development.

It is timely that we do something to save Mother Nature.  Saving  wildlife and its habitat will  give our future generation the same opportunity to experience the wonders of nature like we do, ensure them a bounty natural resources and a healthy place to live in.

Be Part Of Air Asia’s #HowIFly Campaign and Win a Free Trip

Air Asia is challenging each of us to post a 15 – 30 second video on Instagram about how to fly responsibly. Tag three of your friends to do the same. Three winners will be randomly chosen to receive a pair of roundtrip of either local or international flights. For complete mechanics, terms and conditions please check AirAsia Philippines’ Facebook Page.

Philippines AirAsia flies to Hong Kong, Kuala Lumpur, Seoul, Kota Kinabalu, Macau, Busan, Shanghai, Beijing, Hangzhou. In addition, it serves Cebu, Davao, Kalibo, Puerto Princesa, Tacloban, and Bohol locally.

Do follow AirAsia on Twitter (@AirAsiaPH), Facebook (, Instagram (@AirAsiaPh), and on Viber public chat (@AirAsiaPh) for  promotions and updates.