Breast cancer is considered as the top most cause of mortality among Filipino women. In fact, one in thirteen Filipino women is diagnosed with breast cancer, Sad thing is, most of these cases are discovered too late due lack of awareness. Despite advances in technology, misconceptions about its symptoms and treatment to this day remains.
To help push early detection and awareness for the disease, Festival Mall launched “Unity in Pink”, a month-long breast cancer awareness campaign last October 3, 2016 at the River Park Activity Court. Unity in Pink marks Festival Mall’s Pink October campaign. Now on its 3rd year, #UnityInPink celebrates women's health and awareness for breast cancer.
Unity in Pink partners with the Asian Hospital Charities, Gender and Development (GAD) Office of Muntinlupa City plus women organizations such as ICanServe Foundation, Project Pink and Zonta Club of Alabang to push awareness campaign in Muntinlupa City. "Information is key in conquering breast cancer," says Lani Eusebio of ICanServe Foundation.
With their concerted efforts, the movement campaign had lined up a lot of activities to raise awareness and the much needed funds for breast cancer patients to help them face adversity with courage, determination, and positivity. It also hopes to inspire others to make a difference in the life of a breast cancer survivor in the local community.
Unity in Pink will be a month-long event featuring discounts, wellness activities, breast cancer awareness talks, free consultations, and other activities for women to promote health.
The ICanServe Foundation, in cooperation with the Muntinlupa GAD will launch “Ating Dibdibin”, a breast cancer awareness talk on October 8, 10AM, Mossimo partners with Festival Mall for the Fashionably Pink fashion show on October 23, 3PM.
Melissa de Leon-Joseph, President of Project Pink Cancer Support Group Inc., invites everyone to join in the stage zero community forum dubbed as "Refuelling on the Cancer Journey" slated on October 21, 2016.
Trina Biazon, head of Gender and Development (GAD), encourages everyone to support the #BreastCancer advocacy by purchasing paracord keychains (P 200), bracelets (P 200) and brooches (P 150) to support the cause. Proceeds will help fund the activities of Stage Zero by Project Pink, I Can Serve Foundation and the Asian Hospital Charities Inc. for breast cancer patients.
By simply buying the said rose hue ribbons, you get special discounts from selected Festival Mall tenants. Just show the paracord items at partner store this October to avail of the promotions. Great discounts also awaits women at the Shopaholic Goes Pink sale all throught this month.
The yearly breast cancer awareness campaign has been lauded with a Silver Anvil Award the Exhibits and Special Events category, as well as another Silver Award for the External Consumers, Communities, Special Interest / Advocacy Groups category at the 51st Anvil Awards held in 2015.
Help survivors thrive your gift of giving. Support the cause!