Philam Life appoints Ariel Cantos as its new CEO

Effective June 24, 2016, Mr. Ariel G. Cantos succeeds Mr. Axel Bromley, as Philam Life's Chief Executive Officer as the latter has decided to relocate to the United States for personal reasons.

Prior to his appointment, Mr. Cantos held the role of CEO of BPI-Philam, the bancassurance joint venture of Philam Life and the Bank of the Philippine Islands (BPI), the leading bancassurance operation in the Philippines.

Gordon Watson, Regional Chief Executive, AIA Group, said, “I am delighted that Aibee is assuming the role of CEO of Philam Life. Aibee has spent his entire career with Philam and has successfully held a range of senior leadership positions over the course of his long career. I am confident that Aibee will help lead Philam Life to new levels of growth and success. I would also like to acknowledge the work of Axel Bromley, who helped to lay the foundation for Philam Life’s transformation journey. We wish Axel and his family all the best in their next chapter of life back in the United States.”

Mr. Cantos, known among peers as “Aibee,” joined Philam Life as a management trainee and over a career spanning almost 30 years, subsequently held a number of senior roles, including Profit Center Head of Accident & Health Products, Sales Director of Manila Agencies, and Sales Director of Provincial Agencies. His most recent position at Philam Life was Senior Vice President and Chief Agency Officer, where he led over 450 agency leaders and 6,000 advisors, before joining BPI-Philam in 2013.

As CEO of Philam Life, Mr. Cantos will lead a team that is united in its commitment to achieve Philam Life’s Vision to become the undisputed leader in life insurance and wealth management in the Philippines.

Mr. Cantos said, “I am truly honoured to have the opportunity to lead Philam Life. The outlook for our Company is extremely bright, as we continue to strengthen our distribution channels by advancing our Premier Agency strategy as well as driving bancassurance growth and expanding our portfolio of corporate clients. We will also continue to invest in new technologies and modern facilities to ensure that our advisors are well equipped to provide the best possible experience to our large customer base as we help them to lead longer, healthier, and better lives.”

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