Philam Life and BPI-Philam give living benefits for the right choices you make

Philam Life launched Philam Vitality last year, a science-backed wellness programme that works with you to achieve real changes to your health. It is now available through BPI-Philam.

Vitality is a global brand with close to 20 years of success spanning South Africa, United States, Europe, China, Hong Kong and Australia. Now it is available, through Philam Vitality, to Filipinos who would like to go beyond traditional insurance products.

“With Philam Vitality, insurance becomes strongly relevant to our policy holders every day. It is there when they make daily choices: what to eat, how they can improve their health, what exercise to do today, what vacations to plan for, to name a few,” says Philam Life chief executive officer Axel Bromley.

Beyond protection, investment and savings, Philam Vitality pushes the bar and gives day-to-day living benefits that reward members for being healthy. It is a programme that recognizes people’s healthy behaviors worldwide.

“Our mission is to empower Filipinos to achieve financial security and prosperity. To achieve this, health should not get in the way. People want to be healthy. However, they don’t always act on it. This programme gives amazing tools to help even the most unfit and unhealthy person to start on his Philam Vitality journey,” continues Bromley.

Philam Vitality gives easier access to basic health check so members will watch out for their health status, like their updated cholesterol and sugar levels. The programme has partnered with industry leaders Makati Medical Center and Hi-Precision Diagnostics for discounts to basic and some advanced screens. Its exclusive dental partner, Gan Advanced Osseointegration Center (GAOC), likewise provides significant discounts for basic dental assessments.

To keep improving their health, members are given exclusive discounts to Gold’s Gym, Toby’s Sports and renowned fitness device brands, Garmin and Polar. Smokers can also take advantage of a special package for Smoking Cessation at the Makati Medical Center.

Each time a member takes the screens and does healthy activities, Philam Vitality Points are awarded. The points add up to allow a member to reach a higher status for higher benefits, starting from Bronze to Silver, Gold and Platinum.

Intelligent incentives were designed to reward members for taking steps to be healthier. These rewards come from partners like SM Cinema, Seda Hotels, Marriott and Enchanted Kingdom. All these partner branches and establishments are located in over 180 locations all over the Philippines, giving a great chance of access to members for their benefits.

“The rewards one can get from the Philam Vitality programme are astounding. From the insurance premium discount to all the partner benefits, a member can see that insurance is now more and more relevant. We’re excited that Philam Vitality is now available to our BPI-Philam customers. We hope it will encourage them to sign-up as members to take advantage of the benefits and live healthier and happier lives,” says BPI-Philam chief executive officer Aibee Cantos.

Visit for more info. You may also email or call 528-2000 for inquiries.