Menarini Philippines promotes its Commit to Control PE advocacy campaign via "Happy Wife, Happy Life"

Couples are expected commit to meeting each other's physical and emotional needs to build a lasting marriage. The foundation of a marriage is a solid commitment of unconditional love, and romance is an outward expression of that love. While physical intimacy with one's partner can be an opportunity to deepen love and affection, it can occasionally be a source of great stress.

Last Saturday, I attended Menarini Philippines' "Happy Wife, Happy Life" event held at Seda Hotel BGC. The said Commit to Control PE campaign is directed at making couples more comfortable about discussing their intimacy concerns with each other. It is a sequel to the awareness campaign on Premature Ejaculation launch in Manila early last year. See article here.

While Premature Ejaculation is the most common sexual dysfunction in men, it remains underdiagnosed and undertreated. PE is characterized by a lack of perceived control over ejaculation as well as negative personal consequences, such as distress or interpersonal difficulty, which leads to a decrease in sexual satisfaction.

Celebrity host RJ Ledesma opened the talk with the guest bloggers answering a survey on physical intimacy. Individual clickers were provided for guests to key in their answers. The real time results to each question were then presented and some items revealed interesting data.

Dr. Dennis Serrano was also there to talk about the “basics” of premature ejaculation in order to give the guests have a better understanding of this condition.

Sex and relationship therapist, Dr. Margie Holmes, gave a talk on various aspects of a relationship between couples. Relationships tend to grow under positive conditions according to her and this means that a couple needs to have fun together, have sex together, laugh and enjoy one another’s interests. “Love that lasts is better”, shared Dr. Holmes. "Sex is a three-letter word. But in truth, what you really need, to convey its true meaning, are four letter words like love, give, lust, and LAST(ing love)."

Dubbed as the world's largest Italian biopharmaceutical company, Menarini introduced Priligy (Dapoxetine), the first and only drug specifically developed Premature Ejaculation in the Philippines. Men with clinical diagnosis of PE aged between 18 to 64 years can take charge and address premature ejaculation (PE)issues.

Dapoxetine can help improve control over ejaculation and sexual satisfaction for the couple. It may be taken on-demand just one to three hours prior to sexual activity with a full glass of water.

Menarini's dapoxetine is clinically proven in studies involving over 6,000 men worldwide and is now approved in over 50 countries.

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