Some 100 employee volunteers took part in painting benches and bookshelves plus preparing commodities for the students. The volunteers dedicated an afternoon to silk-screen T-shirts, putting in together learning materials, and in packing school bags with notebooks and school supplies. That afternoon, the L'Oréal Philippines volunteers not only help pull together to provide material things the students need for learning, but they also brought hope for a better future back to the Tugop community which Typhoon Haiyan took away.
To close the day, all volunteers were asked to write their messages for the Tugop community on white tiles which will be sent along with other school materials when the school buildings are finally completed.
Citizen Day was first launched in 2010 with the aim of embodying L'Oréal's commitment to social responsibility during one day of collective voluntary action by its employees. The project was inspired by L'Oréal's Centenary celebration in 2009, when 100 community projects were launched worldwide. Since then, L'Oréal has committed to engaging its employees across the world once a year, every year.
Over 20 000 L’Oréal employees from 61 countries will participate in the Citizen Day held in their country. For one day L’Oréal employees will offer their time in over 400 community projects to fulfil the needs expressed by partner charities in five areas: environment, employment, helping people with disabilities, fight against exclusion and intergenerational outreach. to help communities and partner organizations.
L’Oréal employees from all the group’s entities (headquarters, research, plants, etc.) will participate in wellness workshops, landscaping activities, renovating community and housing centres, collecting clothes and food during the Citizen Day in all the countries involved.
"For the fifth year in a row, L’Oréal employees will be given an opportunity to become part of the group's citizen engagement programme. By joining forces, we will have a positive impact on the world around us," said Jean-Paul Agon, Chairman and CEO of L’Oréal. "Companies have a mission to create social and societal value."
Citizen Day is deployed on an international scale across 61 countries in June and July during one day or one week. This year Citizen Day will gather more than 20,000 employees: the kick-off was given by Russia on May 28, followed by China, Lebanon on May 30 and US on June 16, then in most European countries on July 1, as well as the Philippines.
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