Press Release
Herbal Essences Philippines introduced TV host/celebrity blogger Divine Lee as its the brand ambassador following the brand's scentsual comeback event held last night at 71 Gramercy.
Heralding the return of Herbal Essences is its bold campaign to encourage the pursuit of shameless pleasures. After all, there is no shame in seeking things that make one deliriously happy.
The return of Herbal Essences was marked with an event that had attention-grabbing, thought-provoking monologues about unapologetically admitting and seeking one’s own definition of shameless pleasure. The segment, Shameless Talk, featured two of the most colorful, candid personalities in the social scene—actress/host Kat Alano and writer Erika Paredes. The two talked about their most shameless pleasures, and how women should be empowered to openly chase after what pleasures them.
Highlight of the event is the playful reveal of TV host/celebrity blogger Divine Lee as the brand ambassador of Herbal Essences. Hot on the heels of appearing in a video where Divine was revealed as the woman behind the moans overheard at a coffee shop, gym, yoga studio and shower room, she gamely confessed her very own shameless pleasure.
“I love taking a shower with Herbal Essences lalo na after a very long day. Sobrang scentsual! When I’m in the shower, I look forward to the refreshing scent of the shampoo. Sarap na sarap ako sa shower experience,” Divine candidly admitted.
Playful, smart, vibrant and a go-getter as evidenced by her blog and podcast escapades, Divine Lee flawlessly embodies Herbal Essences’ naughty but nice character. She encourages women to pursue their desires and go after life’s shameless pleasures.
Divine could have easily chosen to be a lady of leisure but has decided to make it on her own, assert her personality and unapologetically chase after what pleases her. She initially took a corporate role before pursuing a career in modeling and made a star-making turn on social media as a fashion and gay icon.
Procter & Gamble Philippines decided on Divine Lee as brand ambassador as she epitomizes what Herbal Essences stands for: the female go-getter who’s naughty and nice, playful, adventure-seeking and unafraid to chase after what she wants.
“Divine Lee is the made-for-Herbal Essences woman. She is deliberate and bold in the decisions she has made both in her professional and personal life. Divine demonstrates how to want pleasure and act on it. She’s charmingly unapologetic about her pursuit of pleasure. She is a perfect fit for Herbal Essences which makes even the most ordinary act of showering pleasurable and rapturous,” says Pepe Torres, country marketing manager for hair care of P&G.
Inspired by the shameless confessions, the guests were encouraged to share their shameless pleasures publicly. Guests were treated to various pleasurable activities such as having their pictures taken at the naughty and sensual Shameless Shower photo booth, sampling deliciously sinful food selections and exciting admissions onstage about their shameless pleasures. The whole event area was suffused with a natural fragrance to highlight the refreshing scent Herbal Essences gives off, resulting in a scentsual shower experience. The scentsual aroma of Herbal Essences Hello Hydration and Dangerously Straight proves perfect to wash anyone over!
So whether it’s singing along to a teenybopper pop song, stalking someone online or a shower experience which turns out to be the most pleasurable highlight of your day, we encourage you to go ahead and say YES, YES, YES to shameless and scentsual pleasures.
Take it from Divine Lee, and try the all new Herbal Essences shampoo and conditioner. To get updates on the exciting activities planned for Herbal Essences, like Facebook.com/Herbal EssencesPH and follow Twitter.com/HerbalEssencesPH
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