Wednesday, June 11, 2014

Dolby® Atmos™ gives another fresh reason to go to New Promenade Cinemas

Last Saturday, I was invited to watch Edge of Tomorrow via the Dolby Atmos experience at Promenade Cinema 6.
It was my very first time to experience Dolby® Atmos™ . I’ve read on its unique layered approach to sound design and so I was eager to see how the full-sized speakers wedged into the theater’s ceiling at key locations.

Dolby® Atmos™ , the revolutionary sound technology in world class cinema audio standard debuted in the Philippines at the Greenhills Cinemas 6, 7 and 8 at the new Promenade, Greenhills Shopping Center on July 11, 2013. All equipped with Dolby® Atmos™ and fitted with wall-to-wall, floor-to-ceiling screens, New Promenade Cinemas offer the latest in movie sound technology luxury and enhance the viewing experience of blockbuster movies best.

Greenhills Cinema general manager Paolo Mendoza says putting up one Dolby Atmos theater is like putting up three regular theaters in terms of cost and equipment. “You need to invest in a CP850, which is the latest processor used by Dolby as well as special Perlux screens. The new Promenade screens are also bigger -- floor to ceiling in heght and spread side to side – in essence, a mini Imax,” he explained.


Dolby® Atmos™ gives superior sound. Dolby® Atmos™ allows lifelike sounds to move around the theatre to create dynamic effects and new cinema-sound listening experience that perfectly matches the story. This brings the movie’s sound come to life, making you feel as if you are part of the picture, in the middle of the action, hearing the sounds from where they are actually coming from.

Atmos enables the aural tracking of objects in a 3D space, to create a more lifelike sound. Instead of thinking of sound in terms of channels, the technology allows sound editors to work with object-oriented sound instead. Using a computer algorithm, Atmos can drive audio across the hall, splitting it across multiple speakers to accomplish a positional effect.

Traditional sound technology has the sounds coming from in front of or behind the audience, from either side, or from above. With Atmos, the sound comes from anywhere and everywhere. Dolby® Atmos™ technology uses a computerised algorithm to tweak the sound output based on the number of installed speakers, so sound editors can designate where in the cinema space each sound should be coming from, instead of having to consider speaker numbers and placement. The 64 speakers make it possible to move sounds anywhere in a theatre to heighten the realism and impact of every scene.

Major movies such as Brave, The Life of Pi, Star Trek: Into Darkness, Pacific Rim, Gravity, Thor : The Dark World, Elysium, The Hunger Games: Catching Fire, 300: Rise of An Empire, Captain America : The Winter Soldier, Transcendence, The Amazing Spiderman 2, Godzilla, Meleficent, and Edge of Tomorrow were made in Dolby Atmos. How To Train Your Dragon 2, Transformers : Age of Extinction, Dawn of the Planet of the Apes, Guardians of the Galaxy, The Expendables 3 and The Avengers : Age of Ultron are the upcoming movies in Dolby® Atmos™ you should watch out for.

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